DC Beat Marvel's Marketshare In July 2016 - 41% With A Third Fewer Comics

DC Beat Marvel’s Marketshare In July 2016 – 41% With A Third Fewer Comics

Posted by August 12, 2016 Comment

I understand last month that there were ructions in the hallways at DC Comics, over the news that in the first month of DC Rebirth, they came nowhere close to challenging Marvel Comics for dominance. But that was a month in which most of the titles had not undergone the Rebirth process. Indeed in August we are still seeing the books go through that relaunch. We may not be able to properly judge its success or failure for a few months.

However this is the figure that DC Comics was waiting for,

Last month DC placed seven titles in the top ten  saw their marketshare moving from  May’s dollar share of 26.45% and sales share of 26.34% to June’s 29.93% and 31.69%. Well July has given them 35.36% of the dollar share and 40.96% of the number of comics sold.

While Marvel Comics has dropped to 34.20% and 35.69%. It’s a rout. DC Comics also take the top three with Justice League and Batman, Civil War II knocked to fourth and seventh place respectively as DC Comics take 8 spots.

Also note that Marvel had 87 comics out in July. And DC had 63, a third fewer.

Image Comics has also recovered slightly to a 8.15% dollar share and a 7.56% sale share, still down on their 10% usual figure.

June 2016 also saw a massive reversal in the downwad slump that had been hitting comic book store sales this year, in one move changing a two figure digit drop for the year to a single figure, with just one month’s sales with a 31.77% rise in dollars spent and a 38.59% rise in comics sold. Sales are down on that for July, but that’s comparing a four week to a five week month – and they are not down a week’s worth.

June was the best news for a comic book retailer all year. July continues that story.

Diamond also reports that The Walking Dead #156 was Image Comics’ best-selling book in July at #32.  ROM #1 was IDW Publishing’s top book at #75. And Dark Horse Comics’ Black Hammer #1, ranked #117.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 35.36%
MARVEL COMICS 34.20%
IMAGE COMICS 8.15%
IDW PUBLISHING 4.49%
DARK HORSE COMICS 2.83%
BOOM! STUDIOS 2.05%
ARCHIE COMICS 1.36%
DYNAMITE ENTERTAINMENT 1.19%
ONI PRESS INC. 1.14%
VALIANT ENTERTAINMENT LLC 1.06%
OTHER NON-TOP 10 8.18%
UNIT MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 40.96%
MARVEL COMICS 35.69%
IMAGE COMICS 7.56%
IDW PUBLISHING 3.00%
DARK HORSE COMICS 1.98%
BOOM! STUDIOS 1.68%
ARCHIE COMICS 1.26%
VALIANT ENTERTAINMENT LLC 1.03%
DYNAMITE ENTERTAINMENT 0.95%
ONI PRESS INC. 0.84%
OTHER NON-TOP 10 5.06%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JULY 2016 VS. JUNE 2016
COMICS -8.15% -3.24%
GRAPHIC NOVELS -26.54% -35.83%
TOTAL COMICS/GN -13.77% -6.16%
JULY 2016 VS. JULY 2015
COMICS 4.32% 12.01%
GRAPHIC NOVELS -19.12% -28.26%
TOTAL COMICS/GN -3.01% 8.28%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS -2.59% -5.39%
GRAPHIC NOVELS 2.42% 0.26%
TOTAL COMICS/GN -1.08% -4.94%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 97 33 0 130
DC ENTERTAINMENT 63 31 0 94
IMAGE COMICS 61 11 1 73
IDW PUBLISHING 37 13 0 50
DARK HORSE COMICS 21 18 0 39
BOOM ENTERTAINMENT 21 10 0 31
DYNAMITE ENTERTAINMENT 19 7 0 26
VALIANT ENTERTAINMENT LLC 11 5 0 16
ONI PRESS INC. 13 2 0 15
ARCHIE COMIC PUBLICATIONS 10 1 0 11
OTHER NON-TOP 10 102 144 23 269

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE VENDOR
1 JUSTICE LEAGUE #1 [*] $2.99 DC
2 JUSTICE LEAGUE REBIRTH #1 [*] $2.99 DC
3 BATMAN #2 [*] $2.99 DC
4 CIVIL WAR II #3 $4.99 MAR
5 BATMAN #3 [*] $2.99 DC
6 NIGHTWING REBIRTH #1 [*] $2.99 DC
7 CIVIL WAR II #4 $4.99 MAR
8 NEW SUPER MAN #1 [*] $2.99 DC
9 NIGHTWING #1 [*] $2.99 DC
10 HAL JORDAN & THE GREEN LANTERN CORPS REBIRTH #1 [*] $2.99 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE VENDOR
1 MONSTRESS VOLUME 1 TP (MR) $9.99 IMA
2 HARLEY QUINN’S GREATEST HITS TP $9.99 DC
3 BATMAN: THE KILLING JOKE SPECIAL EDITION HC $17.99 DC
4 STAR WARS: OBI-WAN AND ANAKIN TP $16.99 MAR
5 HUCK TP $14.99 IMA
6 SOUTHERN BASTARDS VOLUME 3: HOMECOMING TP (MR) $14.99 IMA
7 SAGA VOLUME 6 TP (MR) $14.99 IMA
8 BONE CODA 25TH ANNIVERSARY TP $14.95 CAR
9 WOLVERINE: OLD MAN LOGAN VOLUME 1: BERZERKER TP $16.99 MAR
10 AGENTS OF SHIELD VOLUME 1: COULSON PROTOCOLS TP $17.99 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE VENDOR
1 THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 SC $29.95 GEM
2 THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 HC $35.00 GEM
3 STAR WARS LITTLE GOLDEN BOOK: I AM A PRINCESS $4.99 RAN
4 STAR WARS LITTLE GOLDEN BOOK: I AM A SITH $4.99 RAN
5 ERIC POWELL COLORING BOOK VOLUME 1 SC $10.99 ALB
6 DC SUPER HERO GIRLS: SUPERGIRL AT SUPER HERO HIGH HC $13.99 RAN
7 DC COMICS COLORING BOOK SC $15.99 POC
8 LITTLE GRUMPY CAT THAT WOULDN’T LITTLE GOLDEN BOOK $4.99 RAN
9 BIG BIG OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 $47.50 GEM
10 THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 HALL-OF-FAME EDITION SC $29.95 GEM

TOP 10 TOYS

RANK DESCRIPTION VENDOR
1 LEGEND OF ZELDA: MAJORA’S MASK 3D: LINK NENDOROID GOO
2 MARVEL SELECT: CARNAGE ACTION FIGURE DST
3 X-MEN LEGENDS 6-INCH ACTION FIGURES HAS
4 MARVEL SELECT: VENOM ACTION FIGURE DST
5 DC COMICS BLUELINE: SUPERMAN ACTION FIGURE DC
6 MOVIE REALIZATION STAR WARS: AKAZONAE ROYAL GUARD FIGURE BLU
7 THE X-FILES 2016 SELECT ACTION FIGURES DST
8 DC COMICS COVER GIRLS: POWER GIRL STATUE DC
9 METAL GEAR SOLID: SNIPER WOLF BISHOUJO STATUE KOT
10 MARVEL SELECT CAPTAIN AMERICA CIVIL WAR: IRON MAN MK. 45 FIG. DST

TOP 10 GAMES

RANK DESCRIPTION VENDOR
1 RISK: THE WALKING DEAD SURVIVAL EDITION USA
2 MACHI KORO DELUXE EDITION CARD GAME IDW
3 MACHI KORO CARD GAME IDW
4 THE GAME CARD GAME IDW
5 RANDOM ENCOUNTER CARD GAME IDW
6 FINDING DORY: DON’T WAKE GAME BAN
7 MAGIC THE GATHERING TCG: SHADOWS OVER INNISTRAD BOOSTERS WIZ
8 MUNCHKIN CTHULHU: KATIE COOK GUEST ARTIST EDITION PSI
9 AWESOME KINGDOM: MINES AND LABYRINTHS BOARD GAME EXPANSION IDW
10 TEENAGE MUTANT NINJA TURTLES HEROCLIX NEC

 

d1

Dollar Market Share – July 2016

d2

Unit Market Share – July 2016

 

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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(Last Updated August 16, 2016 2:22 pm )

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