Cornetto To Offer Streaming App Commitment Rings In New Promotion

Cornetto To Offer Streaming App Commitment Rings In New Promotion

Posted by May 28, 2016 Comment

UK ice cream brand Cornetto is looking to help couples keep each other honest when watching a television series together.

According to Ad Week, the company intends to offer “commitment rings” that will prevent partners from sneaking in an extra episode of a favorite show if both are not in front of the screen. The following video illustrates how the rings will work:

[youtube]https://www.youtube.com/watch?v=ytDg67aWxjM[/youtube]

For the moment, the commitment ring website is live and taking email address to offer the rings at a later time. The company has not yet closed deals with the streaming giants to make all the technology work. But it seems like a good premise to build a campaign around, even if the rings themselves never really materialize.

(Last Updated June 7, 2016 7:39 am )

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