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Retailers Get Exclusive Covers As The Wait For C-3PO's Red Arm Backstory Extends

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STK691222It was originally de to come out alongside the movie. Then it slipped into February due to licensing issues (basically JJ Abrams has to read it and say it's fine). And now it has been delayed to the very end of March.

But that has given Marvel the opportunity to offer retailers something extra for the Star Wars: C3PO #1 special.

A retailer exclusive variant edition. You know the drill, order 3000 of an exclusive edition, maybe a 1500 black-and-whote version too, pay the artist fee and get an awful lot of comics to sell to completists, collectors of use as promotion for your shop. IDW did it first with their Godzilla launch, it has now become de reigueur everywhere, even DC Comics with Dark Knight III – everywhere it seems except for Image Comics who have banned them.

How many ways can people draw C-3PO showing off his new arm?

 

 

 

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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