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Asterix Advertises In Today's DC Comics

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It will be the best selling comic this year. Just not in the USA. So how can they fix that?

Asterix And The Missing Scroll is the first non-DC comic book to be advertised in a DC comic book since… well, I can't remember the last time. There are ads in today's Action Comics and Gotham Academy.

I mean, it's not a very good ad. This is what you call feature-led advertising, claiming 365 million copies of the series sold, but not actually why the reader of this ad might enjoy it, It's very much a "build it and they will come" ad.

Still might work. Just that it could or should have worked a lot more…

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Comics courtesy of Orbital Comics, London. Who will be hosting a signing by Burton C Bell and Noel Guard for the graphic novel The Industrialist on December 14th

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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