So, lets get all silly and talk console wars.
A report by Infoscout has said that it looks like the PlayStation 4 might have reclaimed Black Friday off of Xbox One, who took it last year. The report claims that Sony's console beat the Xbox One 48% to 32% in the console market in the 18-35 age bracket.
However, the Xbox One ran supreme in the older market by beating out the PlayStation 4 37%-33%, which is certainly interesting. My guess is that it has something to do with the Xbox One's extra media functionality.
Honestly though, I don't know how the PlayStation 4 train continues to go so strongly. It, arguably, still hasn't had a killer mainstream AAA exclusive yet, and the Xbox One is coming off of Rise of the Tomb Raider, Halo 5 and Forza 6. If Microsoft can't capture that all important Millennial market with great exclusives when the competition has none, I don't know how you do it.