Diane Nelson, president of DC Entertainment and president and CCO of Warner Bros. Interactive will take the reigns of Warner Bros Consumer Products as well, according to The Hollywood Reporter.
“With more and more of our consumer products business being directly driven by DC characters and storylines, a closer alignment of the divisions makes a lot of sense for us,” said Warner chairman and CEO Kevin Tsujihara. He also praised Nelson’s background, “which includes a great balance of business, creative and marketing.”
Nelson has been president of DC Entertainment since its formation in 2009. Prior to that, she was executive vice president of global brand management, where she worked with J.K. Rowling during the Harry Potter years. At the time, it was reported she was chosen in part because of her success with the huge brand. It was also widely speculated Warner Bros. was looking at DC’s library of characters to replace the concluding Potter series.
When the company — of which DC Comics became a subsidiary — was first announced, Nelson said, “The founding of DC Entertainment fully recognizes our desire to provide both the DC properties and fans the type of content that is only possible through a concerted cross-company, multi-platform effort.”
The DC brand now features a heavy slate of films in the next five years, beginning with next summer’s Batman v Superman: Dawn of Justice and successful TV shows like The Flash and Gotham, with Supergirl premiering on CBS in September and Legends of Tomorrow arriving mid-season on The CW.
DC also recently had success with Batman: Arkham Knight, the concluding chapter of the Arkham video game series staring the Dark Knight. It also maintains the DC Animated line of direct-to-video releases.
The Hollywood Reporter notes Nelson’s new responsibilities will see her in charge of every major division of the entertainment corporation except for film, television, and music.