The Very First Retailer Exclusive Covers From DC Comics For Dark Knight III

The Very First Retailer Exclusive Covers From DC Comics For Dark Knight III

Posted by August 19, 2015 Comment

STK688343It began with IDW and the launch of their Godzilla series. Since then a number of publishers have made retailer exclusive variants of their covers available, in which a retailer will order many more copies of a comic than they would generally order. Sometimes hundreds, sometimes thousands. And they will get a cover of their very own, exclusive to that store. Either an original piece of art, a black and white sketch cover or a logo of the store placed on a cover. Dynamite, Avatar, IDW, Marvel have all run successful retailer cover promotions – though Image Comics has decided to stop doing it for their single issues.

Until now, this is a promotion that DC Comics hasn’t attempted. But that will change in November, with the launch of Dark Knight III: The Master Race.

Any retailers interested in finding out the whys and the wherefores are encouraged to contact Vince Letterio

 

 

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

(Last Updated August 19, 2015 1:23 pm )

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