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That Was The Free Comic Book Day 2015 That Was, In Statistics

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Diamond recently showed off their stats to retailers for Free Comic Book Day which took place at the beginning of the month. And all the numbers were up. $4 million in free publicity (up 35%), 1.4 million in attendance, 5.6 million comics given away (up 20%) in 2,340 different locations during Free Comic Book Day.

But what did the retailers think? According to surveys of participants, 76% of retailers rated their event as "Extremely Successful", 46%  had 500 customers or more, while 21% has a 1000 people visit.

  • 67% said that sales receipts for Free Comic Book Day was their best sales day of the year.
  • And 71% of retailers surveyed said that they think FCBD brings their store new "regular" customers.
  • Here are the survey stats in handy pie chart form…

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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