Lady Action: The Sands Of Forever is a thriller prose novel using the Captain Action characters and written by Ron Fortier. Published by Airship 27 with a cover by Ted Hammond, it's a spy thriller in the vein of Clive Cussler/Nelson DeMille/Ian Fleming, it will debut at San Diego Comic Con this year. As well as Lady Action appearing on the Paul Gulacy cover of this year's Overstreet Guide.
They are also running a second annual Captain Action Custom Figure Contest, with the winner to be announced at Comic-Con. Participants will be asked to customize their 1/6th scale Captain Action figures as villainous characters.