I get the feeling that this came up at the Writers Retreat.
The Diamond Comic Distributor retailer calendar just hit comic book stores, mapping out the year ahead. Plenty to be expected… But in September, we have All-New Marvel. A similar line appeared on the Secret Wars trailer…
For the last few years, DC Comics has owned September in terms of market share, while Marvel has taken the other eleven months. The Death Of Wolverine made it a little closer this year, and if all issues had shipped on time, it would have been closer still.
Now it still seems unlikely that Marvel would do a reboot of continuity, as DC did back in 2011 – and started off this September sweeps race month. But maybe if they did a thematic relaunch? Celebrating the fact that so many books have changed and have become “All-New”? And did it in a way to deny DC their lenticular-cover driven September bump?
Let’s find out…