Walking Dead Takes The Top Spot Thanks To Loot Crate, Ms Marvel Is The Best Selling Collection And Marvel Takes Back Some Marketshare From DC Comics In October 2014

unit-share

It’s time for another look at the cold hard statistics of the North American direct market for comic stores, as supplied by Diamond Comic Distributors.

Last month, DC Comics took the marketshare top spot from Marvel Comics, a position they hadn’t attained since September 2013. But just like in October 2013, Marvel has taken it back for the previous month.

Buoyed by the Futures End titles, last month DC Comics took over 36% of dollars spent and over 40% of comics sold. Whereas Marvel only managed 32% of dollars spent and 34% of comics sold.

dollar-share

This month, it’s all change. With  DC Comics taking 27.53% of dollars spent and 31% of comics sold, a nine point drop for both. Whereas Marvel managed 34.82% of dollars spent and 36.35% of comics sold, a two point jump for both. So where did the rest of the marketshare go?

Well, as we previously pointed out, Image Comics took 12.28% of comics sold and 9.77% of dollars spent, a significant 2-4 point jump, and both Dark Horse and IDW both put on a point or to each as week.

The top selling book however, as we predicted, was The Walking Dead #132, as somewhere between 150,000 and 200,000 of the copies sold through Diamond were to the Loot Crate subscription service, who included the book in their October FEAR package. But also launching Wytches #1 and having two issues of The Walking Dead in one month will have really helped push figures as well.

Also worth noting is how a comic that smells of pot at $5.99 gets ninth place on the chart… and how a relaunched female Thor outsells Batman.

And also, the first collection of Ms Marvel is the best selling graphic novel/trade paperback of the month in comic book stores. Followed by the fourth collection of Hawkeye. Both outselling new Batman, Harley Quinn and Spider-Man collections. Who’d have thought?

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

34.82%

36.35%

DC ENTERTAINMENT

27.53%

31.00%

IMAGE COMICS

9.77%

12.28%

IDW PUBLISHING

5.18%

3.94%

DARK HORSE COMICS

4.74%

3.25%

DYNAMITE ENTERTAINMENT

2.60%

2.00%

BOOM! STUDIOS

2.39%

2.26%

ARCHIE COMICS

1.19%

1.20%

AVATAR PRESS

1.18%

1.25%

EAGLEMOSS PUBLICATIONS

1.17%

0.30%

OTHER NON-TOP 10

9.43%

6.18%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

DC COMICS

109

34

1

144

MARVEL COMICS

94

45

1

140

IMAGE COMICS

72

17

0

89

DARK HORSE COMICS

38

34

0

72

IDW PUBLISHING

47

25

0

72

BOOM! STUDIOS

38

9

0

47

DYNAMITE ENTERTAINMENT

38

9

0

47

EAGLEMOSS

0

0

22

22

ARCHIE COMICS

16

5

0

21

AVATAR PRESS

17

2

1

20

OTHER NON-TOP 10

121

194

31

346

 

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

OCTOBER 2014 VS. SEPTEMBER 2014

COMICS

6.30%

9.64%

GRAPHIC NOVELS

21.30%

25.98%

TOTAL COMICS/GN

10.45%

10.69%

OCTOBER 2014 VS. OCTOBER 2013

COMICS

10.84%

10.14%

GRAPHIC NOVELS

12.90%

6.28%

TOTAL COMICS/GN

11.46%

9.85%

YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013

COMICS

3.64%

-0.66%

GRAPHIC NOVELS

5.31%

5.13%

TOTAL COMICS/GN

4.15%

-0.22%

 

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

VENDOR

1

THE WALKING DEAD #132 (MR)

$2.99

IMA

2

DEATH OF WOLVERINE #4

$4.99

MAR

3

THOR #1

$3.99

MAR

4

DEATH OF WOLVERINE #3

$4.99

MAR

5

AVENGERS AND X-MEN: AXIS #1

$4.99

MAR

6

BATMAN #35

$4.99

DC

7

AMAZING SPIDER-MAN #7

$3.99

MAR

8

AMAZING SPIDER-MAN #8

$3.99

MAR

9

HARLEY QUINN ANNUAL #1

$5.99

DC

10

AVENGERS AND X-MEN: AXIS #2

$3.99

MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

VENDOR

1

MS. MARVEL VOLUME 1: NO NORMAL TP

$15.99

MAR

2

HAWKEYE VOLUME 3: L.A. WOMAN TP

$15.99

MAR

3

BATMAN VOL. 4: ZERO YEAR: SECRET CITY TP (N52)

$16.99

DC

4

EAST OF WEST VOLUME 3: THERE IS NO US TP

$14.99

IMA

5

BATMAN VOL. 5: ZERO YEAR: DARK CITY HC (N52)

$24.99

DC

6

SOUTHERN BASTARDS VOL. 1: HERE WAS A MAN TP (MR)

$9.99

IMA

7

HARLEY QUINN VOLUME 1: HOT IN THE CITY HC

$24.99

DC

8

AMAZING SPIDER-MAN VOL. 1: THE PARKER LUCK TP

$17.99

MAR

9

MOON KNIGHT VOLUME 1: FROM THE DEAD HC

$17.99

MAR

10

BATMAN: DEATH OF THE FAMILY BOOK & JOKER MASK SET

$39.99

DC

TOP 10 BOOKS

RANK

DESCRIPTION

PRICE

VENDOR

1

HANSEL & GRETEL HC

$16.95

RAN

2

LEGEND OF ZELDA: HYRULE HISTORIA HC

$34.99

DAR

3

DOCTOR WHO MAD LIBS

$3.99

PUT

4

THE WALKING DEAD BOOK 5: DESCENT HC

$25.99

STM

5

PRINCESS MONONOKE: THE FIRST STORY HC

$34.99

VIZ

6

UNCANNY X-MEN 100 PROJECT TP

$12.99

HER

7

THE SHADOW DOUBLE NOVEL VOL 88 SC

$14.95

SAN

8

NEIL GAIMAN: FORTUNATELY THE MILK SC

$5.99

HAR

9

BATMAN: A YEAR-BY-YEAR VISUAL CHRONICLE HC

$50.00

DK

10

THE WALKING DEAD NOVEL BOOK 4: THE FALL OF THE GOVERNOR PART 2 SC

$14.99

STM

TOP 10 TOYS

RANK

DESCRIPTION

VENDOR

1

BATMAN BLACK & WHITE: HARLEY QUINN STATUE (SECOND EDITION) DC

2

DC COMICS COVER GIRLS: HARLEY QUINN STATUE (SECOND EDITION) DC

3

BATMAN 75TH ANNIVERSARY ACTION FIGURE 4-PACK SET 1 DC

4

BATMAN BLACK & WHITE STATUE: ZOMBIE BATMAN BY NEAL ADAMS DC

5

DC COMICS: THE NEW 52: JUSTICE LEAGUE 7-PACK BOX SET DC

6

MARVEL SELECT: DEADPOOL ACTION FIGURE DST

7

GUARDIANS OF THE GALAXY: ROCKET RACCOON ARTFX+ STATUE KOT

8

DC COMICS ICONS: SUPERMAN 1/6-SCALE STATUE DC

9

ARKHAM ORIGINS: DEATHSTROKE/THE JOKER/COPPERHEAD 3-PACK DC

10

BATMAN ARKHAM CITY: BATMAN ARTFX+ STATUE KOT

TOP 10 GAMES

RANK

DESCRIPTION

VENDOR

1

MONOPOLY: THE WALKING DEAD SURVIVAL EDITION USA

2

MARVEL DICE MASTERS: UNCANNY X-MEN NEC

3

MAGIC THE GATHERING TCG: KHANS OF TARKIR BOOSTER PACKS WIZ

4

RISK: THE WALKING DEAD SURVIVAL EDITION USA

5

DC HEROCLIX: WAR OF LIGHT: ALTERNATE LANTERNS NEC

6

MARVEL DICE MASTERS: UNCANNY X-MEN STARTER SET NEC

7

ADVENTURE TIME CARD WARS PACK 3: PRINCESS BUBBLEGUM VS. LUMPY SPACE PRINCESS CRY

8

DC HEROCLIX: WAR OF LIGHT BOOSTER BRICK WAVE 2 NEC

9

RISK LEGACY HAS

10

MAGIC THE GATHERING TCG: KHANS OF TARKIR FAT PACK WIZ

 

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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