Skottie Young’s Rocket Raccoon Pushed Aside Skottie Snyder’s Batman In July, As Marvel Recovers Marketshare From DC Comics

rocketraccon1fkdoThat’s the power of Loot Crate. But Rocket would probably still have had the top spot anyway when a certain film was already on the way and soon to be released.

150,000 of the 300,000 preorders through Diamond for Rocket Raccoon #1 by Skottie Young were reserved for the aforementioned geek subscription service.

But that still left 150,000 for normal direct market comic stores. And the usual market leader, Batman by Scott Snyder and Greg Capullo was pushed to second place in July’s comics sales chart.

And while this helped Marvel grab back some of the marketshare DC had taken from them in recent months, DC are still ahead of where they were earlier in the year.

So in May, June and July, DC Comics’ dollar share dropped from 30.04% to 29.88% to 28.18%. While their unit share, the number of actual comics sold regardless of price, fell from 33.52% to 33.20% to 31.32%. Lower, sure, but compared to April’s 23.65% and 27.24% respectively, it’s still well above where it was. This can be credited to a mix of themed variant covers and the success of the new weekly titles.

Meanwhile Marvel’s dollar share, which dropped from 34.38% to 33.71% last month, jumped up to 35.09% and their unit share which had fallen from 36.46% to 35.68%, leapt back up to 38.39%.

As well as Rocket, the launch of Spider-Man 2099, two issues of Original Sin, the appearance of Silk in Amazing Spider-Man and the launch of fellow Guardians book Star-Lord, helped push Marvel’s sales in July, claiming six out of the top ten spots compared to DC’s four.

Image Comics increased their dollar share from 8.93% to 9.25% but not their unit share, which fell from 10.51% to 9.82%. This could indicate a smaller price rise at the publisher with more titles moving from $2.99 to $3.50 or $3.99 – or it could simply be the new Walking Dead collection being released, taking the top of the graphic novel chart. Meanwhile, IDW pushed both their marketshare for dollar and unit sales ahead of Dark Horse.

But for everyone, sales went up last month.  July was a five week month compared to June’s four weeks, but it saw a much larger rise, over 30% increase in dollars spent and almost 30% increase in unit sales. After a few softer months earlier in 2014, it appears that direct market sales are on the rise again, folks…

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS35.09%
DC ENTERTAINMENT28.18%
IMAGE COMICS9.25%
IDW PUBLISHING5.21%
DARK HORSE COMICS5.02%
DYNAMITE ENTERTAINMENT2.18%
ARCHIE COMICS2.04%
BOOM! STUDIOS1.76%
EAGLEMOSS PUBLICATIONS LTD1.05%
ZENESCOPE ENTERTAINMENT INC1.05%
OTHER NON-TOP 109.18%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS38.39%
DC ENTERTAINMENT31.32%
IMAGE COMICS9.82%
IDW PUBLISHING4.11%
DARK HORSE COMICS3.80%
DYNAMITE ENTERTAINMENT2.16%
ARCHIE COMICS1.88%
BOOM! STUDIOS1.78%
TITAN1.03%
VALIANT ENTERTAINMENT LLC0.89%
OTHER NON-TOP 104.81%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS93360129
DC ENTERTAINMENT97310128
IMAGE COMICS6617083
IDW PUBLISHING4831079
DARK HORSE COMICS3929068
DYNAMITE ENTERTAINMENT404044
BOOM! STUDIOS294033
ZENESCOPE ENTERTAINMENT144018
ARCHIE COMICS155020
EAGLEMOSS PUBLICATIONS001010
OTHER NON-TOP 108915139279

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
JULY 2014 VS. JUNE 2014
COMICS32.22%29.25%
GRAPHIC NOVELS21.04%24.64%
TOTAL COMICS/GN28.66%28.88%
JULY 2014 VS. JULY 2013
COMICS19.23%14.73%
GRAPHIC NOVELS4.84%4.59%
TOTAL COMICS/GN14.52%13.87%
YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013
COMICS1.76%-3.16%
GRAPHIC NOVELS3.25%5.27%
TOTAL COMICS/GN2.22%-2.51%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEVENDOR
1ROCKET RACCOON #1$3.99MAR
2BATMAN #33$4.99DC
3AMAZING SPIDER-MAN #4$3.99MAR
4ORIGINAL SIN #5$3.99MAR
5SPIDER-MAN 2099 #1$3.99MAR
6ORIGINAL SIN #6$3.99MAR
7JUSTICE LEAGUE #32$3.99DC
8GRAYSON #1$2.99DC
9THE LEGENDARY STAR-LORD #1$3.99MAR
10HARLEY QUINN #8$2.99DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEVENDOR
1THE WALKING DEAD VOL. 21: ALL-OUT WAR PART 2 (MR)$14.99IMA
2AVATAR: THE LAST AIRBENDER VOL. 8: RIFT PART 2 TP$10.99DAR
3DEADLY CLASS VOLUME 1: REAGAN YOUTH TP (MR)$9.99IMA
4SAGA VOLUME 1 TP (MR)$9.99IMA
5BRYAN LEE O’MALLEY: SECONDS GN$25.00RAN
6DEADPOOL VOLUME 5: THE WEDDING OF DEADPOOL TP$15.99MAR
7SAGA VOLUME 3 TP (MR)$14.99IMA
8STAR WARS: THE LUCAS DRAFT TP$19.99DAR
9BATMAN VOLUME 1: THE COURT OF OWLS TP$16.99DC
10LAZARUS VOLUME 2: LIFT TP (MR)$14.99IMA

TOP 10 BOOKS

RANKDESCRIPTIONPRICEVENDOR
1THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 44 SC$29.95GEM
2THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 44 HC$35.00GEM
3STAR WARS: GOODNIGHT, DARTH VADER HC$14.95CHR
4THE SAKAI PROJECT: 30 YEARS OF USAGI YOJIMBO HC$29.99DAR
5WILLIAM SHAKESPEARE’S THE JEDI DOTH RETURN HC$14.95RAN
6MIKE MIGNOLA’S HELLBOY ARTIST’S EDITION$95.00IDW
7STERANKO’S NICK FURY, AGENT OF SHIELD ARTIST’S EDITION$112.50IDW
8GUARDIANS OF THE GALAXY: AN ORIGIN STORY YR HC$12.99HAC
9FRANK MILLER: THE ART OF SIN CITY TP$25.00DAR
10THE SHADOW DOUBLE NOVEL ANNUAL VOLUME 1 SC$14.95SAN

TOP 10 TOYS

RANKDESCRIPTIONVENDOR
1ARKHAM ASYLUM: THE JOKER/HARLEY QUINN/BATMAN/THE SCARECROW ACTION FIGURE 4-PACKDC
2MARVEL SELECT: CAPTAIN AMERICA: THE WINTER SOLDIER: THE FALCON ACTION FIGUREDST
3POWER RANGERS LEGACY DRAGONZORDBAN
4DC COMICS: BATGIRL “NEW 52” ARTFX+ STATUEKOT
5DC COMICS SUPER VILLAINS: ARMORED LEX LUTHOR DELUXE FIGUREDC
6MARVEL: SPIDER-WOMAN BISHOUJO STATUEKOT
7DC COMICS: NEW 52 POWERGIRL & HUNTRESS ACTION FIGURE 2-PACKDC
8DC COMICS: NEW 52 EARTH-2 WONDER WOMAN ACTION FIGUREDC
9TEENAGE MUTANT NINJA TURLES MINI-FIGURES SERIES 1BEA
10DC COMICS COVER GIRLS: POISON IVY STATUEDC

TOP 10 GAMES

RANKDESCRIPTIONVENDOR
1MARVEL HEROCLIX: GUARDIANS OF THE GALAXY BOOSTER PACKSNEC
2MONOPOLY: THE WALKING DEAD SURVIVAL EDITIONUSA
3MAGIC THE GATHERING TCG: 2015 CORE SET BOOSTER PACKSWIZ
4MARVEL HEROCLIX: GUARDIANS OF THE GALAXY STARTER SETNEC
5RISK LEGACYHAS
6MAGIC THE GATHERING TCG: 2015 CORE SET FAT PACKWIZ
7JUSTICE LEAGUE STRATEGY GAMENEC
8DC HEROCLIX: WAR OF LIGHT BOOSTER BRICK WAVE 1NEC
9MARVEL LEGENDARY: VILLAINS DECK BUILDING GAME CORE SETWIZ
10THE BIG BANG THEORY MONOPOLYUSA

 

d1

Dollar Market Share – July 2014

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Unit Market Share – July 2014

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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