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What Was The Real Reason Amazon Bought ComiXology?

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A couple of months ago, we told you that Amazon was looking to buy ComiXology. Three weeks later they did just that. And then brought it under its conditions of publication by dropping the In-App Purchase option.

But what really drew Amazon to ComiXology, aside from the reasons given?

I'm am told from Amazon sources that, internally, the biggest reason for buying ComiXology was the ComiXology Submit service, where anyone and everyone can submit their comic books and, content willing, ComiXolgy will make their comics available for digital download with the Guided View option.

It was considered the aspect of ComiXology with the most room for growth and not beholden to any exclusive digital distribution deals with other publishers.

And yes, with Amazon also pushing their Print-On-Demand for print publishers who go out of stock, how soon before that also applies to comic books? Could ComiXology Submit publishers soon find their work in print as well as digital, without them having to lift a finger?

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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