The Directors Of Dawn Of The Planet Of The Apes And How To Train Your Dragon 2 Want You To See Their Films In 3D

Count how many times Matt Reeves says Real D in this promo for Dawn of the Planet of the Apes.


And now Dean DeBlois has a mandate to do the same sort of thing for How to Train Your Dragon 2 but he seems a little bit more convincing.


I love 3D. It’s grossly misapplied a lot of the time, but the potential is excellent. Sadly, though, it’s never discussed intelligently. Or rarely. And those videos… aren’t aimed at the sort of smart, clued-in audience that needs an actual argument.

A shame. I promise you though, there will be shots in both of these films that benefit from 3D. Here’s hoping that’s also true, on a larger scale, for the movies in toto.