Valiant comics has a new retailer incentive push that involve 5 wraparound chromium covers for their big Armor Hunters 18-part event this summer. The covers will come out in June and July and will feature the art of Jorge Molina, Mico Suayah, Clayton Crain, Philip Tan and Lewis LaRosa. Each Chromium cover is a jumping on point for the event.
“Valiant introduced Chromium to comics and we won a slew of innovation awards for Joe Quesada’s beautiful Chromium cover to the original X-O Manowar #0. We’ve received countless requests to bring Chromium back since our return in 2012, but wanted to wait until we had a story that justified its return. Now, with Armor Hunters, we have that story. In the wake of the announcement of Valiant First and Rai #1, the timing couldn’t be better to launch our biggest crossover event yet with the armor-plated opening salvo it deserves,” said Valiant Publisher Fred Pierce.
Retailers have to “unlock Chromium” to get the five specially manufactured, limited edition Chromium covers for Armor Hunters #1 (of 4), Unity #8, and X-O Manowar #26 in June; and Armor Hunters: Bloodshot #1 (of 3) and Armor Hunters: Harbinger #1 (of 3) in July. There will of course be non-chromium standard editions of all five titles.
Initial orders of Armor Hunters #1 (of 4), Unity #8, X-O Manowar #26, Armor Hunters: Bloodshot #1 (of 3), and Armor Hunters: Harbinger #1 (of 3) will “unlock” each separate title, qualifying retailers to order as many Chromium editions of the corresponding title as they like. Due to the lead time needed to manufacture the covers, print runs for all five Armor Hunters Chromium editions have already been set. If allocations are necessary, they will be made based on initial orders.
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