One of the prime time ad breaks on ITV tonight was filled with re-made commercials, all recreated in Lego animation. This has required Lego Lenny Henry, Lego Daniel Rigby and Lego Vinnie Jones.
It’s a creative bit of marketing for The Lego Movie as well as three straight-up promos for other, existing advertisers. It’s multiple layers of marketing, sure, but it’s really not a bad idea.
Well, that’s quite charming and amusing. Not a patch on actual Lego Movie. That’s an absolute cracker, full of imagination and invention – and, as it happens, a big smash at the US box office, pulling in $70 million over the weekend.