Nathan Fox‘s ads for the School of Visual Arts that ran on the New York subway were quite the hit. And now they’re looking further afield.Tako, the star of the ads has the ability to bring her drawings to life, using them to travel to fantastical places in her imagination. Now we find her right in the middle of the game on horseback, stealing the ball from a Bronco and a Sea Hawk, rocking out with Bruno Mars and Anthony Kiedis at halftime, and much more.I hope that made sense. I warn you, I am British.The series will be revealed in installments starting today through Sunday. And the final shot will go up in real-time, showing the winning mascot, beaten and bandaged, sharing her popcorn and holding up the Superbowl trophy.
Or possible the Superb Owl trophy. Not sure on the legality of things.