Harley Quinn Beats Out Amazing X-Men As Both Marvel And DC Drop Below 30% Of Retail Marketshare In November 2013

Posted by December 13, 2013 Comment

d2 d1

That’s a new one. Both Marvel and DC took under 30% of retail marketshare in November, 29.87% and 29.24% respectively. While both have dipped under that psychologically important share point before, for both to have done so in the same month means something’s up.

It’s not a big drop for either based on October’s figures, where Marvel had 30.47%and DC had 31.02% and both are still neck and neck. And for share of actual comics sold, Marvel is ahead on 33.65% to DC’s 31.90%, a hauntingly similar to October’s 33.63% and 31.15%. So what changed? Image? No, their retail marketshare was down from 9.26% to 8.67% , while unit share dropped from 10.85% to 9.77%.

Instead DC, Marvel and Image’s loss seems to be spread out across other publishers, Dark Horse up from 5.36% to 6.11%. IDW up from 6.27% to 6.68%, Dynamite up from 2.47% to 3.20% and Boom slightly up from 1.84% to 1.90% and Valiant finlly getting over 1% retail marketshare to make it onto the chart with 1.58% with just 8 comics – a little Unity #1 at work there.

As for the top 10 charts, Harley Quinn is probably the big surprise with issue #0 beating all the Marvel titles, including the launch of Amazing X-Men, as well as event titles Forever Evil and Infinity. Though Batman #25 still reigned supreme, Harley Quinn remains the only $2.99 title in the top ten…

There’s a slip in sales from October to November by a fifth, explained away by November only being a four week month and October being five weeks. But there’s also a slip on November 2013, also a four week month, selling 8% less comics, even as there’s a 11% increase in graphic novels. Overall it’s down from November to November – but for the year as a whole, 2014, has still outperformed 2013 by 7-10%

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS29.97%
DC COMICS29.24%
IMAGE COMICS8.67%
IDW PUBLISHING6.68%
DARK HORSE COMICS6.11%
DYNAMITE ENTERTAINMENT3.20%
BOOM! STUDIOS1.90%
EAGLEMOSS PUBLICATIONS LTD1.86%
VALIANT ENTERTAINMENT1.58%
VIZ MEDIA1.19%
OTHER NON-TOP 109.59%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS33.65%
DC COMICS31.90%
IMAGE COMICS9.77%
IDW PUBLISHING6.26%
DARK HORSE COMICS4.91%
DYNAMITE ENTERTAINMENT3.00%
BOOM! STUDIOS1.92%
VALIANT ENTERTAINMENT1.74%
AVATAR PRESS INC0.91%
ARCHIE COMIC PUBLICATIONS0.81%
OTHER NON-TOP 105.13%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
DC ENTERTAINMENT85291115
MARVEL COMICS74340108
IDW PUBLISHING4631077
DARK HORSE COMICS3731068
IMAGE COMICS4214056
DYNAMITE ENTERTAINMENT3018048
VIZ MEDIA025025
BOOM! STUDIOS203023
VALIANT ENTERTAINMENT82010
EAGLEMOSS COLLECTIONS0099
OTHER NON-TOP 106411616196

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
NOVEMBER 2013 VS. OCTOBER 2013
COMICS-18.80%-18.95%
GRAPHIC NOVELS-9.72%-14.98%
TOTAL COMICS/GN-16.07%-18.65%
NOVEMBER 2013 VS. NOVEMBER 2012
COMICS-1.21%-8.43%
GRAPHIC NOVELS14.59%11.44%
TOTAL COMICS/GN3.39%-7.12%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
COMICS11.09%7.69%
GRAPHIC NOVELS5.55%3.92%
TOTAL COMICS/GN9.33%7.39%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEVENDOR
1BATMAN #25$4.99DC
2HARLEY QUINN #0$2.99DC
3AMAZING X-MEN #1$3.99MAR
4SUPERMAN UNCHAINED #4$3.99DC
5FOREVER EVIL #3$3.99DC
6INFINITY #6$5.99MAR
7ALL-NEW X-MEN #18$3.99MAR
8SUPERIOR SPIDER-MAN #22$3.99MAR
9BATMAN/SUPERMAN #5$3.99DC
10SUPERIOR SPIDER-MAN #21$3.99MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEVENDOR
1THE WALKING DEAD VOL. 19: MARCH TO WAR TP$14.99IMA
2YU-GI-OH! 5DS VOLUME 5 GN$9.99VIZ
3FAIREST IN ALL THE LAND HC (MR)$22.99DC
4BATMAN: NIGHT OF THE OWLS TP (N52)$19.99DC
5THE MANHATTAN PROJECTS VOLUME 3 TP$14.99IMA
6INJUSTICE: GODS AMONG US VOLUME 1 HC$19.99DC
7NOWHERE MEN VOLUME 1: FATES WORSE THAN DEATH TP$9.99IMA
8BATMAN IN DETECTIVE COMICS VOL. 2: SCARE TACTICS (N52)$16.99DC
9S.H.I.E.L.D. ORIGINS TP$7.99MAR
10HAWKEYE VOLUME 1 HC$34.99MAR

TOP 10 BOOKS

RANKDESCRIPTIONPRICEVENDOR
1DOCTOR WHO: THE ESSENTIAL GUIDE TO 50 YEARS OF DOCTOR WHO$20.00PEN
2DC SUPER HEROES: BATMAN: HARLEY QUINN’S SHOCKING SURPRISE TP$4.95CAP
3STAR TREK: LIGHT UP STARSHIP ENTERPRISE KIT$12.95RUN
4LEGEND OF ZELDA: HYRULE HISTORIA HC$34.99DAR
5STAR WARS: DEATH STAR OWNERS TECHNICAL MANUAL$30.00RAN
6SPECTRUM VOLUME 20 TP$35.00PUB
7THE SHADOW DOUBLE NOVEL VOLUME 78$14.95SAN
8DOCTOR WHO OFFICIAL ANNUAL 2014$12.99PEN
9THE ART OF SEAN PHILLIPS HC (MR)$39.99DE
10DC SUPER HEROES: BATMAN: BAT MITE’S BIG BLUNDER TP$4.95CAP

TOP 10 TOYS

RANKDESCRIPTIONVENDOR
1DC COMICS: THE NEW 52 SUPER HEROES VS. SUPER VILLAINS 7-PACKDC
2MICHAEL JORDAN: REAL MASTERPIECE #23 “ROAD UNIFORM” FIGUREENT
3SUPERMAN/WONDER WOMAN: THE KISS STATUEDC
4BATMAN BLACK & WHITE: THE JOKER STATUE BY GREG CAPULLODC
5MARVEL SELECT: CLASSIC THOR ACTION FIGUREDST
6MARVEL SELECT: THOR: THE DARK WORLD: THOR ACTION FIGUREDST
7BATMAN BLACK & WHITE: BATMAN STATUE BY GREG CAPULLODC
8BATMAN: ARKHAM ORIGINS SERIES 1: THE JOKER ACTION FIGUREDC
9JUSTICE LEAGUE: WE CAN BE HEROES 7-PACK BOX SETDC
10BATMAN: ARKHAM ORIGINS SERIES 1: BATMAN ACTION FIGUREDC

TOP 10 GAMES

RANKDESCRIPTIONVENDOR
1MARVEL HEROCLIX: INVINCIBLE IRON MAN BOOSTER BRICKNEC
2RISK: THE WALKING DEAD SURVIVAL EDITIONUSA
3MONOPOLY: THE WALKING DEAD SURVIVAL EDITIONUSA
4GAME OF THRONES: WESTEROS 4D CITYSCAPE PUZZLE4D
5MARVEL HEROCLIX:AVX: AVENGERS STARTER SETNEC
6MARVEL HEROCLIX: AVX: X-MEN STARTER SETNEC
7MARVEL HEROCLIX: INVINCIBLE IRON MAN BOOSTER PACKSNEC
8THE WALKING DEAD TV BOARD GAME: THE BEST DEFENSECRY
9DC HEROCLIX: BATMAN: ARKHAM ORIGINS BOOSTER PACKSNEC
10FIREFLY BOARD GAMEALL
(Last Updated December 14, 2013 4:15 pm )

Send this to a friend