Posted in: Comics, Recent Updates | Tagged: charts, Comics, marketshare, retailers

Marketshare Per Comic For October 2013 – Marvel Takes The Lead

Published Fri, 08 Nov 2013 12:30:11 -0600

Last updated Fri, 08 Nov 2013 13:23:01 -0600

Recently I reported on Diamond's new policy to list how many titles each publisher has put out alongside their respective marketshare.

And how I was happy to do the necessary dividing to compare them. So here is the marketshare per individual comic, or individual items (counting collections and magazines as well as single comics)

PUBLISHER (All figures %/1000)	DOLLAR SHARE PER COMIC	UNIT SHARE PER COMIC	DOLLAR SHARE PER ITEM	UNIT SHARE PER ITEM
MARVEL	391	431	267	298
DC COMICS	310	332	240	257
IMAGE	156	183	121	142
DARK HORSE	141	95	123	83
IDW	130	103	81	64
BOOM!	73	71	66	63
ARCHIE	63	56	46	41
DYNAMITE	61	63	58	60

Compared to the usual figures, which had Marvel and DC level pegging, when you look at marketshare per comic, you see Marvel ahead in all categories, Dark Horse ahead of IDW and both Boom and even Archie doing better than Dynamite. Even if the official chart paints a different picture of how each title's books are behaving.

In comparison, here is the marketshare for the publishers as a whole.

RETAIL MARKET SHARE
PUBLISHER	SHARE
DC COMICS	31.02%
MARVEL COMICS	30.47%
IMAGE COMICS	9.26%
IDW PUBLISHING	6.27%
DARK HORSE COMICS	5.36%
DYNAMITE ENTERTAINMENT	2.47%
BOOM! STUDIOS	1.84%
EAGLEMOSS PUBLICATIONS LTD	1.40%
ARCHIE COMICS	1.01%
AVATAR PRESS INC	1.01%
OTHER NON-TOP 10	9.88%

UNIT MARKET SHARE
PUBLISHER	SHARE
MARVEL COMICS	33.63%
DC COMICS	33.15%
IMAGE COMICS	10.85%
IDW PUBLISHING	4.96%
DARK HORSE COMICS	4.70%
DYNAMITE ENTERTAINMENT	2.54%
BOOM! STUDIOS	1.78%
ARCHIE COMICS	1.24%
ZENESCOPE ENTERTAINMENT INC	0.93%
AVATAR PRESS INC	0.90%
OTHER NON-TOP 10	5.33%