Despite Guillermo Del Toro's Pacific Rim having almost nothing in common with Transformers – there are human-shaped machines in both, and that's about as close as it gets – the marketing has somehow left an awful lot of people confused.
Here are some tweets I've pulled just now, samples of how the film is being discussed in social media. It's not a random selection, I admit, but it is an illustration of how many folk are making the Transformers connection and not in a good way.
Some of these are rather sweary.
Pacific rim looks shit, Its just Transformers v Godzilla #shitfilm
— Daz Chadders (@dazchad) June 30, 2013
pacific rim just looks like transformers to me, tbh.
— madame prez. (@__kyleee) June 30, 2013
Not feeling this Pacific rim film. Cunts, they try copy transformers!
— Emannuek Sampongaski (@EmanSam_) June 30, 2013
*sees a Pacific Rim trailer* Oh there's a new Transformers film
— Ali (@alamin_MH) June 30, 2013
pacific rim looks like a shitty transformers rip off
— Kevin Conn (@KevinCConn) June 30, 2013
Pacific rim looks like they just combined transformers and tron.
— Daniel Tyner (@dtyner15) June 30, 2013
so what's the difference between pacific rim & transformers
— † (@elizaots) June 30, 2013
Pacific rim is like transformers plus power rangers.
— YueQun (@LimYueQun) June 30, 2013
Pacific rim looks like a bootleg Transformers movie
— ♥ Miss V ♥ (@__MissV__) June 30, 2013
Pacific rim is transformers 4
— Splash McDougall (@SplashMcDougall) June 30, 2013
Pacific Rim is like a mixture of Transformers and Godzilla what the fuck
— Caylin (@alien_kisses) June 30, 2013
— Caleb Holton (@CalebHolton) June 30, 2013
Transformers is the only thing I could compare to Pacific Rim. Maybe because of the whole robot thing.
— Muz Hashim (@Just_Muz) June 30, 2013
@SamFrost42 but transformers is actually bearable, pacific rim just looks like a crappy rip off of it
— sas (@couerdeglace) June 29, 2013
That new movie 'pacific rim' or whatever is like a knock off of transformers.
— Andrew Mullet (@AndrewMullet29) June 29, 2013
Pacific rim is basically a transformers rip off
— Madiina Uchiha (@wallahimhot) June 29, 2013
Pacific Rim Look like a Fake ass Transformers.
— March 15th! (@_KingRayo) June 29, 2013
Pacific Rim looks like a pile of bullshit… basically transformers meets iron man #OriginalMuch?
— Tillymoon (@TillyLandConway) June 29, 2013
Pacific Rim = Rip off of Godzilla and Transformers
— Danielle Hogan (@Dee_Hoggz) June 29, 2013
So 'Pacific Rim' is like an off brand 'Transformers'???
— Angela Rockford (@angie_goodwood) June 29, 2013
Pacific Rim looks like the dumbest movie ever, basically Transformers vs. Godvzilla
— Morgan Barron (@m_barron1998) June 28, 2013
I could go on. And on. Honestly, there are literally thousands of tweets like this.
I wish I had the power to get some better information about Pacific Rim out there myself. There's just been too much muscle in the trailers, not enough of the film's heart or smarts.
I've asked some friends – some of whom work in the film industry, at various places along the chain – to tell me what the film's story is about. They all struggled and nobody managed to mention a specific character at all.
But that's where the actual story lies. Down there with the individuals set against this huge context.
So far, Warner Bros. have sold the scale of the film, and done a fairly good job of establishing the look of the Jaegers and Kaiju, and how absolutely massive their action will be.
But Raleigh Becket is all but a total mystery and Mako Mori barely a shadow of even that. What story Becket and Mori are actually caught up in has left only the lightest of fingerprints on the promotions. Hang on… did you even know that there are characters called Raleigh and Mako at the centre of this thing? Some of you most likely did not.
On the upside, this fog means that audiences will be surprised when the story does unravel before their eyes. That's all too rare these days.
On the downside… see above, search Twitter, go bang your head against Facebook. It wouldn't matter if people weren't deciding to not see this film because they think it's something that it isn't. I'm disappointed that a lot of people who'll love this movie won't give it a chance because they don't know what's in the movie for them to love.
I'm going to start a grassroots campaign, right now, for whatever it's worth. I'm going to kick it off on Twitter. Feel free to join in or let me know if you start your own.
— Bleeding Cool Film (@bcoolfilm) June 30, 2013
If you want Transformers or Godzilla, you'll have to wait until next year. If you want Iron Man, wait for 2015. If you want something original and surprising, Pacific Rim will be here on July 12th in both the US and UK.