World War Z is opening across the US and UK next Friday. Despite it being barely related to the much-loved book and even after all of the early bad buzz, I think it’s going to be a hit.
But I’m not sure about Paramount’s plan to charge premium prices for a “Mega Ticket” deal to see the movie early. This might not come off at all.
So, here’s the deal. If you want to see the film two days early, special screenings are going to take place in Houston, Los Angeles, Atlanta, Philadelphia and San Diego. The price of entry will be $50.
And because that’s an awful lot to pay for a 48 hour lead time on your stub-collecting rival, you will get a bit more than just the cinema ticket.
Also included are:
- a HD digital copy of the movie – but not yet, at the time of the home entertainment release
- a pair of World War Z-design 3D glasses
- a limited edition World War Z poster
- a small portion of popcorn
Popcorn but no drink? What fresh kind of mad hell is this? Are you trying to dry out our mouths? I’ve had that weird buttery American popcorn before and, trust me, adding a drink to this deal will not prove optional.
As you can see from this official promotional image for the “Mega Ticket,” Regal and Paramount have valued these component pieces at $75. The implication is that they’re giving you a third off.
I wonder what proportion of that $50 is going to be declared as part of the film’s opening box office?
Anyhow, it’s an interesting experiment. Maybe at the expense of Houston, Los Angeles, Atlanta, Philadelphia and San Diego moviegoers, but that doesn’t mean the results won’t be interesting.