WTF? DC Marketshare Drops to 26% In April 2013 As Jupiter’s Legacy Takes Third Spot In Sales

Posted by May 4, 2013 Comment

Bleeding Cool marked last month’s marketshare slip for DC below 30% for both dollars raised and copies sold as “The New 27”. Now it’s slipped another point, dollar share down to 25.98% and share of individual comics sold, down to 27.73%.

The market fell compared to March (though still way up on last year), which means that DC’s sales have probably fallen more.

But they are not alone in the marketshare drop, with Marvel slipping two percentage points for both comics sold and revenue raised on last month. So where has this marketshare gone?

Image. Dangerously close to getting a ten percent share, much of this may be down to Jupiter’s Legacy securing a top three slot and Walking Dead #109 walking into the eighth slot. A returnable book, it has had 10% of its sales docked by Diamond when releasing figures, to compensate for a number of copies being returned. But that is a completely arbitrary figure, the actual figure may never be known. Image’s standing is also helped by getting the top four places in the Graphic Novel/Trade Paperback chart – and only one of them being The Walking Dead.

IDW have also stepped up getting over 7.5% of dollars spent on comics in the direct market.

Oh and, yes, while DC does top the chart with Batman, Brian Bendis has more titles in the top ten than DC – four to their three. Look for the Scott Snyder fight back to begin with Superman Unchained…

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS37.95%
DC ENTERTAINMENT25.98%
IMAGE COMICS9.04%
IDW PUBLISHING7.54%
DARK HORSE COMICS4.35%
DYNAMITE ENTERTAINMENT2.98%
BOOM! STUDIOS1.92%
VALIANT ENTERTAINMENT LLC1.04%
EAGLEMOSS PUBLICATIONS LTD0.94%
ZENESCOPE ENTERTAINMENT INC0.80%
OTHER NON-TOP 107.46%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS41.78%
DC ENTERTAINMENT27.72%
IMAGE COMICS9.87%
IDW PUBLISHING5.59%
DARK HORSE COMICS4.09%
DYNAMITE ENTERTAINMENT2.60%
BOOM! STUDIOS1.97%
VALIANT ENTERTAINMENT LLC1.11%
ZENESCOPE ENTERTAINMENT INC0.72%
EAGLEMOSS PUBLICATIONS LTD0.19%
OTHER NON-TOP 104.37%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
APRIL 2013 VS. MARCH 2013
COMICS-4.95%-5.73%
GRAPHIC NOVELS10.32%10.11%
TOTAL COMICS/GN-0.56%-4.56%
APRIL 2013 VS. APRIL 2012
COMICS13.87%11.71%
GRAPHIC NOVELS14.83%19.00%
TOTAL COMICS/GN14.18%12.29%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
COMICS19.44%16.85%
GRAPHIC NOVELS15.85%14.15%
TOTAL COMICS/GN18.32%16.64%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEVENDOR
1BATMAN #19$3.99DC
2THANOS RISING #1$3.99MAR
3JUPITER’S LEGACY #1 (MR) [*]$2.99IMA
4AGE OF ULTRON #4$3.99MAR
5JUSTICE LEAGUE #19$3.99DC
6AGE OF ULTRON #5$3.99MAR
7AGE OF ULTRON #6$3.99MAR
8THE WALKING DEAD #109 (MR)$2.99IMA
9BATMAN AND RED ROBIN #19$2.99DC
10GUARDIANS OF THE GALAXY #2$3.99MAR

TOP 10 GRAPHIC NOVELS

RANKDESCRIPTIONPRICEVENDOR
1THE WALKING DEAD VOL. 1: DAYS GONE BYE TP$14.99IMA
2THEMANHATTANPROJECTS VOLUME 2 TP$14.99IMA
3HAPPY TP (MR)$12.99IMA
4SAGA VOLUME 1 TP$9.99IMA
5PUNK ROCK JESUS TP (MR)$16.99DC
6BATMAN: DETECTIVE COMICS VOLUME 1: FACES OF DEATH TP (N52)$16.99DC
7BATMAN: DETECTIVE COMICS VOLUME 2: SCARE TACTICS HC (N52)$29.99DC
8BATMAN: THE KILLING JOKE SPECIAL EDITION HC$17.99DC
9SWAMP THING VOLUME 2: FAMILY TREE TP$14.99DC
10HAWKEYE VOL. 1: MY LIFE AS A WEAPON TP$16.99MAR

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(Last Updated May 8, 2013 10:56 am )

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