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Bonfire Agency Gets Falling Skies And Lego Into Free Comic Book Day 2013

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Bonfire_logo-570x254A few weeks ago, I noted that Bioshock Infinite (currently thrilling players with RACISM!) was advertising on the backs of all Marvel and DC comics simultaneously, a rarity.

It spread.The Bonfire Agency saw back covers of Boom!, Aspen, Dynamite, Zenoscope, Top Cow, Skybound and IDW titles also get a little Bioshock action, as part of their ComicsUnites print advertising network, which we covered quite a while back.

Well, the latest Bonfire Agency trick has been to sign up DK Publishing and TNT's Falling Skies to sponsor this year's Free Comic Book Day, as well as signing LEGO DC Universe Super Heroes up as a partner.

Expect to see ads for these products in some of the FCBD titles, and a preview of The Yoda Chronicles, as a way of helping subsidise the cost of producing and distributing millions of free comic books. And LEGO prizes for costume contest. The kid friendly ones, that is…

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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