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deviantART Gets Into Bed With Madefire – New Tools And Sales Platforms

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Madefire is the motion comics publisher with big names and a big budget. deviantART is the creative gallery formed from the work of individuals which has been expanding in prominence, with more and more high profile creators showcasing their work.

Together, they fight crime.

Sorry, that would have been yesterday. Today, they are jumping into bed together. Madefire using deviantART to showcase their work and to invite new participation.
Madefire are letting deviantART members use their tools to create motion comics, and then distribute and sell them through deviantART or through Madefire.

Madefire books previously only available through iOS apps will now be available through deviantART, the first chapters for ten cents each, though still free (for a limited time) on the App. And other publishers are expected to publish through Madefire on deviantART.

So what does this mean? Well, Madefire gets some much needed content from the freshest areas of comic creation, deviantART gets some more tools to do stuff with and access to iOS sales and some money has probably changed hands. But from whom to whom?

I asked deviantART about rumours that Madefire had burnt through their investment millions, while deviantART has shown itself to be a more sustainable entity… and what exactly was in it for deviantART? I got the following response;

If the spirit and enthusiasm of the deviantART community fuses with the technological forward vision of the Madefire creation tools, the future bodes well for a long and mutually beneficial relationship of steady and amazing innovation in a new field of graphic entertainment.

—  Angelo Sotira, CEO Co-Founder of deviantART

From which I conclude that Angela Sotira is a robot sent from the future to kill us all. But maybe give us access to Mediafire's tools to create motion comics first.


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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