From the press release:
We are delighted to announce that William Boyd's new Bond novel will be published in the UK by Jonathan Cape on 26th September 2013, and will be available from HarperCollins in the United States and Canada from early October.
We can reveal that this novel will see a return to the classic Bond era, featuring a 45 year old 007 in 1969.
Bond is 45 in Skyfall, and I think that's the oldest on-screen Bond to date. On paper, though, he has been given a birthdate of both 1920 and 1921, so Boyd's won't be the earliest-born Bond of them all.
There's a vague, early tagline for Boyd's book:
1969. A veteran secret agent. A single mission. A licence to kill. James Bond returns.
Not a lot to go on, but it certainly undelines his veteran status again.
Last year, Skyfall marked 50 years of Bond on the big screen and now, Boyd's book will be published in the 60th anniversary year of Bond as a literary creation. Will we see the same tidal waves of hype?
How about audience interest?