Walking Dead #100 Best Selling Comic Of 2012, Marvel Lose Marketshare To Image, Industry Is A Seventh Up On 2011 In Sales

Posted by January 7, 2013 Comment

You can’t deny the powers of multi-media. An Avengers film, an X-Men film a Spider-Man fim and the Walking Dead TV series helped some impressive performances from Marvel and Image, dominating the top ten. Marvel Now! probably helped. The Walking Dead #100 is the best selling comic in the North American direct market in 2012, with Marvel taking the next nine spots, a mixture of Uncanny Avengers, Avengers Vs X-Men, Amazing Spider-Man #1 and Avengers #1 – which surprisingly seems to have beaten out All New X-Men #1 for a spot in the top ten.

The Dark Knight Rises only affected the collections it seems, as Batman and Walking Dead dominated the top ten of graphic novels sold, only the ten dollar League Of Extraordinary Gentlemen: Century 2009 making it into the top ten of units sold, and the only property in either top ten not to have have a connected multi-media franchise in operation that year.

The effect of Marvel NOW! Walking Dead and the DC relaunch all round has had a strong cumulative effect, with around a seventh more dollars spent on comics and graphic novels in 2012 than in 2011, and around an eighth more actual comics sales

And while Marvel dominated DC in terms of marketshare both for dollars and units sold, it was by less than in 2011. Indeed DC’s marketshare stayed around the same, with dollar share moving from 31.41% to 31.84% and unit marketshare moving from 36.77% to 36.75%. But Marvel’s dollar share dropped from 37.29% to 34.06% and their unit share from 40.93% to only 37.59%. So where did that lost Marvel marketshare go?

The Walking Dead. Image’s unit marketshare jumped from 5.27% to 7.31% and their dollar marketshare jumped from 4.71% to 6.60%.  IDW solidified their lead on Dark Horse. Last year they were very close in marketshare with IDW taking the lead by small fractions of percentage points, now they are getting closer to being a whole percentage point in the lead.

But with sales up so much year on year, even if company’s marketshares are up and down against each other, overall, everyone has sold more comics and made more money in 2012 than in 2011.

Will we get the same for 2013 as the US economy continues to improve and pull out of recession?

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS34.06%
DC ENTERTAINMENT31.94%
IMAGE COMICS7.31%
IDW PUBLISHING5.57%
DARK HORSE COMICS4.81%
DYNAMITE ENTERTAINMENT3.11%
BOOM! STUDIOS1.53%
EAGLEMOSS PUBLICATIONS LTD1.15%
VIZ MEDIA0.93%
AVATAR PRESS INC0.89%
OTHER NON-TOP 108.70%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS37.59%
DC ENTERTAINMENT36.75%
IMAGE COMICS6.60%
IDW PUBLISHING4.36%
DARK HORSE COMICS3.80%
DYNAMITE ENTERTAINMENT3.00%
BOOM! STUDIOS1.53%
ZENESCOPE ENTERTAINMENT INC0.74%
AVATAR PRESS INC0.73%
ARCHIE COMIC PUBLICATIONS0.69%
OTHER NON-TOP 104.22%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
YEAR 2012 VS. YEAR 2011
COMICS14.94%11.41%
GRAPHIC NOVELS14.26%13.66%
TOTAL COMICS/GN14.72%11.58%

TOP 10 COMICS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1WALKING DEAD #100 (MR)$3.99JUN128066-MIMA
2UNCANNY AVENGERS #1$3.99AUG120550-MMAR
3AVENGERS VS X-MEN #1$3.99JAN120629-MMAR
4AMAZING SPIDER-MAN #700$7.99OCT120626-MMAR
5AVENGERS VS X-MEN #2$3.99JAN128269-MMAR
6AVENGERS VS X-MEN #6$3.99APR120579-MMAR
7AVENGERS VS X-MEN #5$3.99APR120572-MMAR
8AVENGERS VS X-MEN #3$3.99JAN128271-MMAR
9AVENGERS VS X-MEN #4$3.99JAN128273-MMAR
10AVENGERS #1$3.99SEP120526-MMAR

TOP 10 GRAPHIC NOVELS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1WALKING DEAD TP VOL 01 DAYS GONE BYE$9.99JUL068351IMA
2WALKING DEAD TP VOL 02 MILES BEHIND US (MR)$14.99SEP088204-MIMA
3BATMAN EARTH ONE HC$22.99MAR120234DC
4WALKING DEAD TP VOL 16 A LARGER WORLD (MR)$14.99APR120487IMA
5WALKING DEAD TP VOL 03 SAFETY BEHIND BARS$14.99NOV082245IMA
6WALKING DEAD TP VOL 17 SOMETHING TO FEAR (MR)$14.99SEP120449IMA
7WALKING DEAD TP VOL 04 HEARTS DESIRE$14.99SEP088205-MIMA
8BATMAN HC VOL 01 THE COURT OF OWLS (N52)$24.99JAN120300DC
9WALKING DEAD TP VOL 15 WE FIND OURSELVES (MR)$14.99OCT110502IMA
10LOEG III CENTURY #3 2009 (MR)$9.95APR121232TOP

(Last Updated January 7, 2013 12:52 pm )

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