Marvel Increases Dominance Of Comics Marketshare In November 2012

Posted by December 7, 2012 Comment

The initial November comics sales  figures are out. And what’s really interesting? My Little Pony #1 isn’t in the top ten. Which means that all the rest are doing better than one hundred thousand… unless the Box Set numbers are being counted separately. Either way, it did help IDW to fourth place, even as Image solidified their third spot on the marketshare chart, buoyed by a new Walking Dead collection that took top spot in the graphic novel chart. Also note how Masks seems to have risen Dynamite marketshare, getting closer to Dark Horse…

Either way Marvel have gained a top ten dominance they haven’t had since the DC relaunch over a year ago. Batman #14 gets in at number 2 and Justice League #14 comes in at number 9. The rest are all Marvel Now! titles, with All New X-Men hitting the top spot. Marvel have gained dominance of market share from DC for both share of product sold and share of dollars spent for the first time when it wasn’t a five week month for an age.

DC’s dollar marketshare fell further from September’s 36.41% to October’s 31.51% to November’s 30.04% while Marvel’s shrank slightly since October from 35.14% to 34.35%. Which could well be the effect of My Little Pony. On volume marketshare, Marvel’s unit share rose however from 34.35% to 40.23% while DC’s shrank from 34.4% to 33.25%. In September, DC had a 7.5 point lead on volume against Marvel, in November, that’s now a 7 point deficit.

While comics sales are down from the five week October, they are up based on November last year, though down for graphic novel sales. On the year-to-date, overall comics and graphic novel sales in 2012 are still around 15% up on 2011.

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS34.35%
DC COMICS30.04%
IMAGE COMICS7.70%
IDW PUBLISHING5.60%
DARK HORSE COMICS4.72%
DYNAMITE ENTERTIANMENT3.71%
BOOM! STUDIOS1.90%
EAGLEMOSS PUBLICATIONS LTD1.40%
VIZ MEDIA1.33%
RANDOM HOUSE0.97%
OTHER NON-TOP 108.25%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS40.23%
DC COMICS33.25%
IMAGE COMICS6.67%
IDW PUBLISHING5.07%
DARK HORSE COMICS3.75%
DYNAMITE ENTERTIANMENT3.33%
BOOM! STUDIOS1.81%
VALIANT ENTERTAINMENT LLC0.99%
ZENESCOPE ENTERTAINMENT INC0.63%
ARCHIE COMIC PUBLICATIONS0.50%
OTHER NON-TOP 103.77%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
NOVEMBER 2012 VS. OCTOBER 2012
COMICS-8.02%-3.80%
GRAPHIC NOVELS-24.88%-23.67%
TOTAL COMICS/GN-13.66%-5.42%
NOVEMBER 2012 VS. NOVEMBER 2011
COMICS3.55%2.59%
GRAPHIC NOVELS-10.86%-10.29%
TOTAL COMICS/GN-1.10%1.63%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS14.56%11.27%
GRAPHIC NOVELS14.78%14.25%
TOTAL COMICS/GN14.63%11.50%

TOP 10 COMICS

RANKDESCRIPTIONPRICEVENDOR
1ALL NEW X-MEN #1$3.99MAR
2BATMAN #14$3.99DC
3CAPTAIN AMERICA#1$3.99MAR
4DEADPOOL #1$2.99MAR
5INDESTRUCTIBLE HULK #1$3.99MAR
6IRON MAN #1$3.99MAR
7FANTASTIC FOUR #1$2.99MAR
8UNCANNY AVENGERS #2$3.99MAR
9JUSTICE LEAGUE #14$3.99DC
10THOR: GOD OF THUNDER #1$3.99MAR

TOP 10 GRAPHIC NOVELS

RANKDESCRIPTIONPRICEVENDOR
1THE WALKING DEAD VOLUME 17: SOMETHING TO FEAR TP (MR)$14.99IMA
2FABLES: WEREWOLVES OF THE HEARTLAND HC$22.99DC
3ADVENTURE TIME VOLUME 1 TP$14.99BOO
4FAIREST VOLUME 1: WIDE AWAKE TP (MR)$14.99DC
5THE GIRL WITH THE DRAGON TATTOO VOLUME 1$19.99DC
6AVENGERS VS. X-MEN HC$75.00MAR
7THE BOYS VOL. 12: THE BLOODY DOORS OFF TP$19.99DE
8THE WALKING DEAD VOL. 1: DAYS GONE BYE TP$9.99IMA
9SCALPED VOLUME 10: TRAILS END TP (MR)$14.99DC
10RED HOOD AND THE OUTLAWS VOLUME 1: REDEMPTION TP$14.99DC

xxx

(Last Updated December 7, 2012 11:13 am )

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