Marvel Regains Marketshare Dominance From DC And Puts Five Books In The Top Ten, Walking Dead #103 Gets Ninth Place – October 2013

Posted by November 9, 2012 Comment

Well that’s a turnup for the books. Marvel’s books that is. It was a five week month which generally benefits Marvel as they plan to publish more in the fifth week, but DC’s recent dominance of the top ten was also challenged as well as their marketshare. MarvelNOW! seems to be working…

September was a four week month,that saw DC dominate both the share of dollars spent and the units sold. But in October DC’s dollar marketshare fall from 36.41% to 31.51% while Marvel’s rose from  31.04% to 35.14% turning a 5.5 point deficit from Marvel into a 4,5 point lead. On volume marketshare, Marvel rose from 33.65% to 39.54% while DC’s fell from 41.10% to 34.4%, turning DC’s 7.5 point lead to a 5 point deficit.

The five week month was mirrored by October adding a fifth onto the dollar sales of September. October 2013 was only 7% up on dollar sales of the four week October 2011, and fell slightly on unit sales, but that month last year was buoyed by reorders and second prints from the DC relaunch, which saw DC grab 50% of the market. 2012 is still significantly up on 2011.

And while the zero issue month of September saw DC grab nine out of the top ten slots, in October Marvel are back in force taking five of them, including the top two spots with Uncanny Avengers #1 and Avengers Vs X-Men #12, the big surprise is that The Walking Dead is back in the top ten with #103, as the new series starts. Most people had thought the book would move back down to the top twenty after Walking Dead #100 but now it’s back up and grabbing a top ten spot. Walking Dead graphic novels also grab three spots on the graphic novel chart, though are all beaten by Saga at the number two spot, and Superman Earth Two at the top.

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS35.14%
DC COMICS31.51%
IMAGE COMICS8.47%
IDW PUBLISHING4.62%
DARK HORSE COMICS3.81%
DYNAMITE ENTERTAINMENT2.71%
BOOM! STUDIOS1.29%
AVATAR PRESS INC1.26%
RANDOM HOUSE1.19%
ZENESCOPE ENTERTAINMENT INC1.03%
OTHER NON-TOP 208.96%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS39.54%
DC COMICS34.40%
IMAGE COMICS7.60%
IDW PUBLISHING3.82%
DARK HORSE COMICS3.11%
DYNAMITE ENTERTAINMENT2.78%
BOOM! STUDIOS1.39%
AVATAR PRESS INC1.04%
ZENESCOPE ENTERTAINMENT INC1.03%
ARCHIE COMIC PUBLICATIONS0.80%
OTHER NON-TOP 104.49%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
OCTOBER 2012 VS. SEPTEMBER 2012
COMICS20.02%16.15%
GRAPHIC NOVELS24.41%13.11%
TOTAL COMICS/GN21.45%15.90%
OCTOBER 2012 VS. OCTOBER 2011
COMICS7.44%-0.82%
GRAPHIC NOVELS53.87%52.85%
TOTAL COMICS/GN19.50%2.11%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS15.89%12.31%
GRAPHIC NOVELS17.97%17.10%
TOTAL COMICS/GN16.55%12.68%

TOP 10 COMICS

RANKDESCRIPTIONPRICEVENDOR
1UNCANNY AVENGERS #1$3.99MAR
2AVENGERS VS. X-MEN #12$4.99MAR
3BATMAN #13$3.99DC
4JUSTICE LEAGUE #13$3.99DC
5A PLUS X #1$3.99MAR
6GREEN LANTERN #13$2.99DC
7DETECTIVE COMICS #13$3.99DC
8AVX VS. #6$3.99MAR
9WALKING DEAD #103 (MR)$2.99IMA
10AVX: CONSEQUENCES #1$3.99MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEVENDOR
1SUPERMAN: EARTH ONE VOLUME 2 HC$22.99DC
2SAGA VOLUME 1 TP$9.99IMA
3THE WALKING DEAD COMPENDIUM VOL. 2 TP$59.99IMA
4THE WALKING DEAD VOL. 1: DAYS GONE BYE TP$9.99IMA
5THE WALKING DEAD VOL. 2: MILES BEHIND US TP$14.99IMA
6BATMAN: THE DARK KNIGHT VOLUME 1: KNIGHT TERRORS HC$24.99DC
7DEADPOOL KILLS THE MARVEL UNIVERSE TP$14.99MAR
8NIGHTWING VOL. 1: TRAPS AND TRAPEZES TP$14.99DC
9V FOR VENDETTA: BOOK AND MASK SET$24.99DC
10BATMAN VOL. 1: THE COURT OF OWLS HC$24.99DC

(Last Updated November 9, 2012 10:48 am )

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