DC Comics Increases Marketshare In September, Marvel Keeps Avengers Vs X-Men At The Very Top, And The Market Slips From Last September’s Performance

Posted by October 5, 2012 Comment

Last month saw both Marvel and DC benefiting from Walking Dead #100 not taking away their marketshare, and saw DC again beat Marvel on marketshare by dollar but also saw Marvel claw back the volume marketshare. But that was a five week month, in which Marvel generally does better by increasing product to fit the extra week.

September was a four week month and DC’s now-traditional dominance returned. DC’s dollar marketshare rose from August’s 33.32% to 36.41% while Marvel’s fell from 32.42% to 31.04%. On volume marketshare, Marvel fell from 37.18% to 33.65% while DC’s dominated from 37.12% to 41.10%.

And aside from Avengers Vs X-Men #12, DC dominated the rest of the Top Ten.

Overall the direct market saw a fall in sales from last month, but again that could be explained by the five week-four week difference. However, for the first time in an age, there was a fall in the monthly comics market from now and the same time a year ago, both four week months. That may have been down to the launch of the DC New 52 in September 2011, which hasn’t quite been matched by the industry’s performance in September 2012. However graphic novels sales are up on a year ago, pushing the entire market still up, if only by one percent in dollar terms if not in actual sales terms. And in the year to date, the market is still a good sixth up on 2011 so far.

PUBLISHER MARKET SHARES

RETAIL MARKET SHARE
PUBLISHERSHARE
DC COMICS36.41%
MARVEL COMICS31.04%
IDW PUBLISHING6.36%
IMAGE COMICS6.09%
DARK HORSE COMICS4.49%
DYNAMITE ENTERTAINMENT2.97%
BOOM! STUDIOS1.40%
AVATAR PRESS INC1.11%
ZENESCOPE ENTERTAINMENT INC0.96%
EAGLEMOSS PUBLICATIONS LTD0.92%
OTHER NON-TOP 108.25%
UNIT MARKET SHARE
PUBLISHERSHARE
DC COMICS41.10%
MARVEL COMICS33.65%
IMAGE COMICS5.56%
IDW PUBLISHING4.82%
DARK HORSE COMICS3.69%
DYNAMITE ENTERTAINMENT2.97%
BOOM! STUDIOS1.50%
ZENESCOPE ENTERTAINMENT INC1.00%
VALIANT ENTERTAINMENT LLC0.98%
AVATAR PRESS INC0.87%
OTHER NON-TOP 103.88%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
SEPTEMBER 2012 VS. AUGUST 2012
COMICS-11.89%-9.62%
GRAPHIC NOVELS-14.31%-15.83%
TOTAL COMICS/GN-12.69%-10.17%
SEPTEMBER 2012 VS. SEPTEMBER 2011
COMICS-4.42%-8.72%
GRAPHIC NOVELS14.43%20.18%
TOTAL COMICS/GN1.02%-6.85%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS17.12%14.26%
GRAPHIC NOVELS14.16%13.60%
TOTAL COMICS/GN16.16%14.21%
THIRD QUARTER 2012 VS. SECOND QUARTER 2012
COMICS2.36%0.41%
GRAPHIC NOVELS1.46%8.75%
TOTAL COMICS/GN2.07%1.06%
THIRD QUARTER 2012 VS. THIRD QUARTER 2011
COMICS8.25%6.06%
GRAPHIC NOVELS7.84%21.21%
TOTAL COMICS/GN8.12%14.21%

TOP 10 COMICS

RANKDESCRIPTIONPRICEVENDOR
1AVENGERS VS X-MEN #11$3.99MAR
2BATMAN #0$3.99DC
3JUSTICE LEAGUE #0$3.99DC
4GREEN LANTERN #0$2.99DC
5DETECTIVE COMICS #0$3.99DC
6ACTION COMICS #0$3.99DC
7BATMAN THE DARK KNIGHT #0$2.99DC
8BATMAN AND ROBIN #0$2.99DC
9EARTH 2 #0$2.99DC
10BATMAN INCORPORATED #0$2.99DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEVENDOR
1THANOS QUEST #1$7.99MAR
2JUDAS COIN HC$22.99DC
3WALKING DEAD HC VOL 08 (MR)$34.99IMA
4AVATAR LAST AIRBENDER TP VOL 03 PROMISE PART 3$10.99DAR
5AQUAMAN HC VOL 01 THE TRENCH$22.99DC
6TOWER CHRONICLES GN VOL 01 GEISTHAWK$7.99LEG
7MANHATTAN PROJECTS TP VOL 01 SCIENCE BAD$14.99IMA
8THIEF OF THIEVES TP VOL 01$14.99IMA
9BATMAN ARKHAM CITY TP$16.99DC
10BATMAN KNIGHTFALL TP NEW ED VOL 03 KNIGHTSEND$29.99DC

(Last Updated October 8, 2012 3:17 pm )