Once upon a time, Warner Bros. said that all of their tentpole films were going to be released in 3D. The internet babbled about this at length, mainly concerned about the then still in-development The Dark Knight Rises.
Then Chris Nolan, for reasons he's repeated almost ad nauseum (and I'm including his nausea in there), decided that his film was going to be 2D, and 2D only.
It has been assumed, for quite some time, that Zack Snyder's Man of Steel was also to be a 2D-only release. Snyder resisted a 3D conversion for Sucker Punch, and Nolan was one of Man of Steel's producers.
There were interviews with Snyder in which he danced around the question, seemingly not sure of what he should, perhaps could, say. It was clear that he was at least shooting the film in 2D.
But according to a new IMAX press release, this summer's Superman film is to be:
AN IMAX 3D EXPERIENCE
This may be why Warner Bros. have kept their Man of Steel Comic-Con posters and fan bags hidden – because they're emblazoned with a 3D label, and they wanted the news to remain hidden until this press release.
So. Next question: Who made this decision and when?
Here's the full PR:
In the pantheon of superheroes, Superman is the most recognized and revered character of all time. Clark Kent/Kal-El (Henry Cavill) is a young twenty-something journalist who feels alienated by powers beyond his imagination. Transported years ago to Earth from Krypton, a highly advanced, distant planet, Clark struggles with the ultimate question 'Why am I here?' Shaped by the values of his adoptive parents Martha (Diane Lane) and Jonathan Kent (Kevin Costner), Clark discovers having extraordinary abilities means making difficult decisions. When the world is in dire need of stability, an even greater threat emerges. Clark must become a Man of Steel, to protect the people he loves and shine as the world's beacon of hope – Superman.
The IMAX release of Man of Steel will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.