The Rather Intense Poster Campaign For The Impossible, Our Next Film From The Director Of The Orphanage

The Rather Intense Poster Campaign For The Impossible, Our Next Film From The Director Of The Orphanage

Posted by July 6, 2012 Comment

I found the trailers for The Impossible to be rather powerful stuff, but that’s not too uncommon with trailers for big dramatic films. They’ll go for something flat-out, from time to time.

Posters, on the other hand. They tend to be a little softer. Easier.

But check out these posters for the film, shared by Bayona and Fotogramas, compiled by Movieline. The film, you should know, is about a family caught up in the Tsunami that devastated Asia in 2004.

Okay, Ewan McGregor battered and bloodied in front of that wreckage is not so bad and the bruised-up kid on slightly less likely, but I find it a little hard to believe I’ll see that picture of Naomi Watts holding on for dear life and screaming in the corridors of my local multiplex any time soon. I can’t imagine that the MPAA will approve these for use in the US either.

Maybe the marketeers feel removed from the tragedies of the Tsunami. Or maybe, had this been a film about the terrorist attack on the World Trade Centre, they’d have fearlessly gone ahead and used an image of Naomi Watts freefalling out of a window thousands of feet up.

Watts is currently filming Diana, a biopic of the sometime Princess of Wales. I bet you £10 that the poster for that isn’t an image of a crashed up car in a Parisian tunnel.

(Last Updated July 7, 2012 10:40 am )

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