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Posted in: Comics | Tagged: 2012, dc, diamond, marketshare, marvel, may, statistics
DC And Marvel Put The Squeeze On Marketshare In May 2012 – Marvel Takes Top Two Titles, DC Keeps Seven Of The Top Ten
I speculated that the release of news today about DC's Third Wave of New 52 titles may be because the monthly Diamond marketshare results were about to be released. Bingo, but it's not bad news.
In April, DC Comics had 34.06% of the sales numbers of and 30.12% of the dollars spent. In May, they had 36.72% of the sales numbers of and 32.73% of the dollars spent.
While Marvel had 39.07% of the sales numbers of and 34.64% of the dollars spent. And in May, they had 38.64% of the sales numbers of and 35.32% of the dollars spent.
Which means that DC have clawed back a chunk of marketshare in both sales and dollars. But Marvel has increased their sale of dollars spent in the industry, even if their sales share has slipped back by less than half a point. It's the other publishers that are suffering more.
There's a market jump of 25% on April – but then May was a five week month rather than the four weeks of April, which may account for much of it.
Marvel get the top two spots with Avengers Vs X-Men, but DC keep seven of the top ten sellers, with the Batman annual and launch of Batman Inc helping out.
The good news, year on year, when DC was in the doldrums of sales before Flashpoint and the Marvel midmarket was slipping away, there is a 44% increase on last May's sales, though that was only a four week month. But a 20% increase for the year so far compared to 2011.
While some people have dismissed the imapct of the New 52 nine months on, I'd like to remind you that in May 2011, there was a 16 points gap in marketshare between Marvel and DC in dollars spent, and an 18 point gap in sales. There is now around 2.5% point difference between Marvel and DC on both. And that, right there, is what the New 52 has done….
PUBLISHER MARKET SHARES – MAY 2012
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COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| MAY 2012 VS. APRIL 2012 | ||
| COMICS | 20.60% | 20.93% |
| GRAPHIC NOVELS | 31.65% | 22.13% |
| TOTAL COMICS/GN | 24.11% | 21.02% |
| MAY 2012 VS. MAY 2011 | ||
| COMICS | 45.12% | 44.24% |
| GRAPHIC NOVELS | 41.14% | 24.98% |
| TOTAL COMICS/GN | 43.76% | 42.46% |
| YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011 | ||
| COMICS | 21.77% | 20.89% |
| GRAPHIC NOVELS | 16.22% | 12.77% |
| TOTAL COMICS/GN | 19.95% | 20.21% |
TOP 10 COMICS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | AVENGERS VS. X-MEN #4 | $3.99 | MAR120534 | MAR |
| 2 | AVENGERS VS. X-MEN #3 | $3.99 | MAR120530 | MAR |
| 3 | BATMAN #9 | $3.99 | MAR120184 | DC |
| 4 | JUSTICE LEAGUE #9 | $3.99 | MAR120159 | DC |
| 5 | BATMAN ANNUAL #1 | $4.99 | MAR120188 | DC |
| 6 | AVX VS #2 | $3.99 | MAR120528 | MAR |
| 7 | BATMAN INCORPORATED #1 | $2.99 | MAR120149 | DC |
| 8 | DETECTIVE COMICS #9 | $3.99 | MAR120189 | DC |
| 9 | ACTION COMICS #9 | $3.99 | MAR120176 | DC |
| 10 | GREEN LANTERN #9 | $2.99 | MAR120204 | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | JUSTICE LEAGUE VOLUME 1: ORIGIN HC | $24.99 | JAN120299 | DC |
| 2 | BATMAN VOLUME 1: THE COURT OF OWLS HC | $24.99 | JAN120300 | DC |
| 3 | THE WALKING DEAD VOL. 1: DAYS GONE BYE TP | $9.99 | JUL068351 | IMA |
| 4 | BATMAN: DEATH BY DESIGN DELUXE EDITION HC | $24.99 | JAN120285 | DC |
| 5 | ANIMAL MAN VOLUME 1: THE HUNT TP | $14.99 | FEB120247 | DC |
| 6 | THE WALKING DEAD VOL. 4: HEARTS DESIRE TP | $14.99 | SEP088205 | IMA |
| 7 | KICK-ASS 2 PREMIERE HC (MR) | $24.99 | MAR120637 | MAR |
| 8 | THE WALKING DEAD VOL. 2: MILES BEHIND US TP | $14.99 | SEP088204 | IMA |
| 9 | WATCHMEN HC | $39.99 | JUL080172 | DC |
| 10 | GREEN LANTERN VOLUME 1: SINESTRO HC | $22.99 | JAN120301 | DC |
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