DC And Marvel Put The Squeeze On Marketshare In May 2012 – Marvel Takes Top Two Titles, DC Keeps Seven Of The Top Ten

Posted by June 8, 2012 Comment

I speculated that the release of news today about DC’s Third Wave of New 52 titles may be because the monthly Diamond marketshare results were about to be released. Bingo, but it’s not bad news.

In April, DC Comics had 34.06% of the sales numbers of and 30.12% of the dollars spent. In May, they had 36.72% of the sales numbers of and 32.73% of the dollars spent.

While Marvel had 39.07% of the sales numbers of and 34.64% of the dollars spent. And in May, they had 38.64% of the sales numbers of and 35.32% of the dollars spent.

Which means that DC have clawed back a chunk of marketshare in both sales and dollars. But Marvel has increased their sale of dollars spent in the industry, even if their sales share has slipped back by less than half a point. It’s the other publishers that are suffering more.

There’s a market jump of 25% on April – but then May was a five week month rather than the four weeks of April, which may account for much of it.

Marvel get the top two spots with Avengers Vs X-Men, but DC keep seven of the top ten sellers, with the Batman annual and launch of Batman Inc helping out.

The good news, year on year, when DC was in the doldrums of sales before Flashpoint and the Marvel midmarket was slipping away, there is a 44% increase on last May’s sales, though that was only a four week month. But a 20% increase for the year so far compared to 2011.

While some people have dismissed the imapct of the New 52 nine months on, I’d like to remind you that in May 2011, there was a 16 points gap in marketshare between Marvel and DC in dollars spent, and an 18 point gap in sales. There is now around 2.5% point difference between Marvel and DC on both. And that, right there, is what the New 52 has done….

PUBLISHER MARKET SHARES – MAY 2012

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS35.32%
DC COMICS32.73%
IMAGE COMICS7.19%
IDW PUBLISHING4.80%
DARK HORSE COMICS4.75%
DYNAMITE ENTERTAINMENT2.55%
BOOM! STUDIOS1.60%
EAGLEMOSS PUBLICATIONS1.08%
VIZ MEDIA0.86%
ZENESCOPE ENTERTAINMENT INC0.85%
OTHER NON-TOP 108.27%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS38.64%
DC COMICS36.72%
IMAGE COMICS6.70%
IDW PUBLISHING4.04%
DARK HORSE COMICS3.48%
DYNAMITE ENTERTAINMENT2.63%
BOOM! STUDIOS1.60%
ZENESCOPE ENTERTAINMENT INC0.73%
ARCHIE COMIC PUBLICATIONS0.71%
AVATAR PRESS INC0.64%
OTHER NON-TOP 104.13%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
MAY 2012 VS. APRIL 2012
COMICS20.60%20.93%
GRAPHIC NOVELS31.65%22.13%
TOTAL COMICS/GN24.11%21.02%
MAY 2012 VS. MAY 2011
COMICS45.12%44.24%
GRAPHIC NOVELS41.14%24.98%
TOTAL COMICS/GN43.76%42.46%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS21.77%20.89%
GRAPHIC NOVELS16.22%12.77%
TOTAL COMICS/GN19.95%20.21%

TOP 10 COMICS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1AVENGERS VS. X-MEN #4$3.99MAR120534MAR
2AVENGERS VS. X-MEN #3$3.99MAR120530MAR
3BATMAN #9$3.99MAR120184DC
4JUSTICE LEAGUE #9$3.99MAR120159DC
5BATMAN ANNUAL #1$4.99MAR120188DC
6AVX VS #2$3.99MAR120528MAR
7BATMAN INCORPORATED #1$2.99MAR120149DC
8DETECTIVE COMICS #9$3.99MAR120189DC
9ACTION COMICS #9$3.99MAR120176DC
10GREEN LANTERN #9$2.99MAR120204DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1JUSTICE LEAGUE VOLUME 1: ORIGIN HC$24.99JAN120299DC
2BATMAN VOLUME 1: THE COURT OF OWLS HC$24.99JAN120300DC
3THE WALKING DEAD VOL. 1: DAYS GONE BYE TP$9.99JUL068351IMA
4BATMAN: DEATH BY DESIGN DELUXE EDITION HC$24.99JAN120285DC
5ANIMAL MAN VOLUME 1: THE HUNT TP$14.99FEB120247DC
6THE WALKING DEAD VOL. 4: HEARTS DESIRE TP$14.99SEP088205IMA
7KICK-ASS 2 PREMIERE HC (MR)$24.99MAR120637MAR
8THE WALKING DEAD VOL. 2: MILES BEHIND US TP$14.99SEP088204IMA
9WATCHMEN HC$39.99JUL080172DC
10GREEN LANTERN VOLUME 1: SINESTRO HC$22.99JAN120301DC

 

(Last Updated June 10, 2012 7:56 pm )

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