Warner Bros. have cleared the rights to merchandise the 1960s Batman TV series, including the use of Adam West and Burt Ward’s likenesses. The company will be revealing their plans at next week’s Licensing Expo in Las Vegas, and moving ahead to recruit partners that will actually manufacture and sell the dolls, pillowcases, disposable diapers or, I suppose, lunch boxes.
It doesn’t sound, from Variety‘s report, that these deals have cleared the way for the show to come to DVD or, dare I dream, Blu-ray, but it is, at the very least, a step in the right direction.
Here’s Warner Bros. president of Consumer Products, Brad Globe, on the potential of this deal:
For the first time in over 40 years we will be able to offer fans a full merchandise program that captures the classic, kitschy look and feel of the original Batman TV show. This new licensing program allows our partners to take advantage of the characters, gadgets and humor that made the show a smash hit in its day and a perennial favorite decades later.
Put me down for a pair of socks and a novelty birthday card that says Holy something or other when you open it.
Who wants to bet me 100 Bleeding Cool points that Warner get Adam West and Burt Ward to make personal appearances at the show next week?