GI Joe: Retaliation Booted Back Nine Months To March 2013. Why? Hasbro Have Some Story About 3D

Posted by May 23, 2012 Comment

Once upon a time, Cabin in the Woods was given an incredibly long delay so that it could be post-converted into 3D. Of course, this conversion was never done, and the film was caught in the collapse of MGM which meant it actually took even longer to get a release.

But it was, after everything, a film that people loved.

Bear all of this in mind as you take on the news that the GI Joe sequel, Retaliation, has been blasted off of the summer schedule and lined up for a release in March of next year instead – still in the same tax year, though!

But why the delay at all? Hasbro’s CEO says it’s because they want to “bring fans an even more immersive entertainment experience” by digitally creating a 3D version.

I wonder if the recent underperformance of Battleship had anything to do with this? Maybe Hasbro want to believe that the difference between Transformers 3 box office and Battleship‘s box office comes down to 3D.

More likely they just don’t fancy their chances in the summer and want an excuse to throw out for now. Perhaps, like Cabin in the Woods, Robin Hood and a handful of others before it, GI Joe 2 has been promised a 3D make over that will never happen.

Still, I enjoyed the ten minutes I saw of this sequel more than the whole of the first film. I wasn’t quite looking forward to the film, but if you stopped me, reminded me it existed and asked me what I expected, I’d probably have managed a smile.

Here’s the full press release:

Hasbro, Inc (NASDAQ:HAS – News),and Paramount Pictures, announced today that G.I. JOE: RETALIATION will now be released in 3D. The film, originally slated for release in June 2012, is scheduled to be released March 29, 2013.

“It is increasingly evident that 3D resonates with movie-goers globally and together with Paramount, we made the decision to bring fans an even more immersive entertainment experience,” said Brian Goldner, Hasbro’s President and CEO.

“In 2012, we continue to have several strong motion picture and television entertainment backed properties that are selling well at retail and our entertainment strategy remains strong and on-track,” Goldner said. “Through our own Hasbro Studios for television and in partnership with several movie studios including Paramount, Uni

versal, Sony and Relativity, we are creating entertainment experiences around many of our highly popular iconic brands. For the full year 2012, we continue to believe, absent the impact of foreign exchange, we will again grow revenues and earnings per share.”

(Last Updated May 23, 2012 4:16 pm )