When Bleeding Cool broke the story of the new DC logo, we were able to ask comic book logo designer Rian Hughes what he thought, and he was rather complimentary.
He’s less complimentary now. He writes;
As I’ve mentioned, a good logo should first and foremost work “bare”, preferably without any 3D rendering and Photoshop fanciness. Once you have that iconic, strong, basic logo, you can of course optionally add those effects later. If, on the other hand, those effects are actually part of the original logo, it vastly narrows its subsequent versatility. In real-world use, this (see pic) is the kind of results you get. A ‘peel’ made of stone/metal? Hmm. Visual treatments multiply and collide uncomfortably.
Now I’ve seen the logo on the actual comics, it disappoints in that context too, in what should be it’s strongest application.
Sorry, chaps. I know you meant well.
Rian’s book Cult-Ure looking at this kind of thing and much much more is currently on my bedside table. A fascinating read…
- Ch-Ch-Changes- with Edgar Salazar, Grant Morrison, Howard Porter and Jorge Jiminez - January 15, 2018
- Jamie Hewlett Draws BBC Radio 4 Front Row’s Stig Abel - January 15, 2018
- IDW to Publish Rick Veitch’s Brat Pack Hardcover in September - January 15, 2018
- Meet the Pink Time Force Ranger in April - January 15, 2018
- Valiant Issues Correction for Shadowman #1 Glow-in-the-Dark Variant – They Will Publish More Than One Copy - January 15, 2018