Marvel Smashes Three Titles Into The Top Five For March 2012 – But Did They?

Posted by April 5, 2012 Comment

I expected that Marvel would take the top spot away from Justice League in March, due to the sales of Avengers Vs X-Men #0, and Jim Lee leaving the book for a short sabbatical. But, thanks to Marvel shipping Avengers Vs X-Men #1 a week early, to be held for this week, they’ve taken the top two spots. As well as grabbing the fifth spot with Avengers Assemble.

Of late, DC has increasingly improved its grip on the top sales in comics, with even Aquaman outselling every Marvel title. It’s worth noting that while Marvel now have three books in the top five, Aquaman – and now Batman And Robin too, are still outselling their next bestseller, Uncanny X-Men.

You can also see a strange disparity between Avengers Vs X-Men #0 and Justice League #7 in that while they are both priced the same, Avengers Vs X-Men #0 counts more copies sold, but Justice League #7 counts more dollars raised. This indicates that Marvel gave away a significant number of copies to retailers as overship, counted on quantity but not on revenue raised.

Which means, if you only counted Avengers Vs X-Men #1 as a March sale and you discounted the overship of Avengers Vs X-Men #0, Justice League #7 would still be the best selling comic in the direct market.

Something similar happened with Avengers Assemble #1 when you compare it to the sales of Action Comics #7. Indeed through the chart there are signs of such oddities, presumably caused by Marvel overshipping copies of comics.

Estimates indicate that Avengers Vs X-Men #1 sold around 206,000. Add on to that a British estimate and you’d get around 236,000. Then there’s reorders which sold out, which would in all likelihood push it over the 250,000 mark. Look for more copies of AVX #1 to be listed next month. In comparison, AVX #0 did about 136,000, Justice League #7 did around 130,000, Batman #7 did around 130,000 and Avengers Assemble #1 did 102,000.

Despite the addition of Avengers Vs X-Men #1, DC actually did better on marketshare than last month. DC gained a point and a half in dollar share up from 29.47% to 30.95%, while improving their actual numbers of comics sold from 35.26% to 36.09%. Marvel also gained with dollar share increasing from 35.93% to 36.21% while increasing their share of comics sold from 35.25% to 36.09%, both companies shaving percentages off smaller publishers.

 

QTY
RANK
DOLLAR
RANK
INDEXDESCRIPTIONPRICEVENDOR
11159.48AVENGERS VS X-MEN #1$3.99MAR
23105.58AVENGERS VS X-MEN #0$3.99MAR
32103.37JUSTICE LEAGUE #7$3.99DC
44100.00BATMAN #7$2.99DC
5679.18AVENGERS ASSEMBLE #1$3.99MAR
6572.07ACTION COMICS #7$3.99DC
7770.82GREEN LANTERN #7$2.99DC
8870.56DETECTIVE COMICS #7$2.99DC
91059.10BATMAN THE DARK KNIGHT #7$2.99DC
102052.27SUPERMAN #7$2.99DC
112251.00FLASH #7$2.99DC
122348.94AQUAMAN #7$2.99DC
131948.04BATMAN AND ROBIN #7 [*]$2.99DC
14945.19UNCANNY X-MEN #8$3.99MAR
151244.85AMAZING SPIDER-MAN #682$3.99MAR
161344.72UNCANNY X-MEN #9$3.99MAR
172644.29AGE OF APOCALYPSE #1$2.99MAR
181743.70AVENGERS X-SANCTION #4$3.99MAR
191442.82WOLVERINE AND X-MEN #7$3.99MAR
201641.01AVENGERS #24$3.99MAR
212940.94AVENGERS #24.1$2.99MAR
221540.93AMAZING SPIDER-MAN #681$3.99MAR
231840.58NEW AVENGERS #23$3.99MAR
243040.35TEEN TITANS #7$2.99DC
253140.28WONDER WOMAN #7$2.99DC
262138.36UNCANNY X-FORCE #23$3.99MAR
273838.01GREEN LANTERN NEW GUARDIANS #7$2.99DC
284036.79BATWOMAN #7$2.99DC
292436.33ULTIMATE COMICS SPIDER-MAN #8$3.99MAR
303335.86BATGIRL #7 [*]$2.99DC
313435.67NIGHTWING #7 [*]$2.99DC
321135.49KICK-ASS 2 #7 (MR)$4.99MAR
333634.40GREEN LANTERN CORPS #7 [*]$2.99DC
342733.07FANTASTIC FOUR #604$3.99MAR
352532.68CAPTAIN AMERICA #9$3.99MAR
362832.09AVENGING SPIDER-MAN #5$3.99MAR
373231.81INCREDIBLE HULK #6$3.99MAR
384831.61SWAMP THING #7$2.99DC
395529.93DAREDEVIL #10$2.99MAR
404429.55SAGA #1 (MR) [*]$2.99IMA
414629.41RED LANTERNS #7 [*]$2.99DC
423529.21WOLVERINE #302$3.99MAR
435829.16FF #16$2.99MAR
443728.55WOLVERINE #303$3.99MAR
456028.26X-MEN LEGACY #263$2.99MAR
466528.22X-MEN LEGACY #264$2.99MAR
473928.13X-MEN #26$3.99MAR
485127.98CATWOMAN #7 [*]$2.99DC
496227.41WINTER SOLDIER #3$2.99MAR
505327.29RED HOOD AND THE OUTLAWS #7 [*]$2.99DC
516427.22SUPERCROOKS #1 (MR)$2.99MAR
524226.83ASTONISHING X-MEN #48$3.99MAR
534126.66MIGHTY THOR #12$3.99MAR
546326.62WALKING DEAD #95 (MR)$2.99IMA
555626.17SUPERGIRL #7 [*]$2.99DC
565726.04ANIMAL MAN #7 [*]$2.99DC
577025.60SCARLET SPIDER #3$2.99MAR
585925.49JUSTICE LEAGUE DARK #7 [*]$2.99DC
594325.29ULTIMATE COMICS ULTIMATES #8$3.99MAR
608824.94FAIREST #1 (MR)$2.99DC
616124.92JUSTICE LEAGUE INTERNATIONAL #7 [*]$2.99DC
624524.69WOLVERINE AND X-MEN ALPHA AND OMEGA #3$3.99MAR
634724.67INVINCIBLE IRON MAN #514$3.99MAR
644923.61ULTIMATE COMICS X-MEN #9$3.99MAR
655023.38DEFENDERS #4$3.99MAR
666723.35SUPERBOY #7 [*]$2.99DC
676823.25SUICIDE SQUAD #7 [*]$2.99DC
685223.16AVENGERS CHILDRENS CRUSADE #9$3.99MAR
697522.70VENOM #14$2.99MAR
707222.69BTVS SEASON 9 FREEFALL #7$2.99DAR
715422.53CARNAGE USA #4$3.99MAR
727821.97DEADPOOL #52$2.99MAR
737320.62BIRDS OF PREY #7 [*]$2.99DC
747420.49GREEN ARROW #7 [*]$2.99DC
758119.53CAPTAIN AMERICA AND BUCKY #628$2.99MAR
768419.14STORMWATCH #7$2.99DC
778518.71X-FACTOR #233$2.99MAR
788618.55FEAR ITSELF FEARLESS #10$2.99MAR
796918.50BATMAN BEYOND UNLIMITED #2$3.99DC
808718.22FEAR ITSELF FEARLESS #11$2.99MAR
816617.91ALL STAR WESTERN #7 [*]$3.99DC
828917.52PUNISHER #9$2.99MAR
839217.13AVENGERS ACADEMY #27$2.99MAR
849417.02HUNTRESS #6$2.99DC
8510016.97JOURNEY INTO MYSTERY #635$2.99MAR
867616.94MOON KNIGHT #11$3.99MAR
879616.88HULK #49$2.99MAR
889716.88NEW MUTANTS #39$2.99MAR
897915.87FATALE #3 (MR) [*]$3.50IMA
9010315.79X-23 #21$2.99MAR
917115.76MAGIC THE GATHERING #3$3.99IDW
9210415.56MARVELS AVENGERS PRELUDE FURYS BIG WEEK #1$2.99MAR
939015.54DEMON KNIGHTS #7 [*]$2.99DC
949115.47LEGION OF SUPER HEROES #7 [*]$2.99DC
9511014.97THUNDERBOLTS #171$2.99MAR
968014.89SECRET AVENGERS #24$3.99MAR
979914.88BATWING #7 [*]$2.99DC
987714.74TEENAGE MUTANT NINJA TURTLES ONGOING #8$3.99IDW
998214.39BATMAN ODYSSEY VOL 2 #6$3.99DC
1009514.22STAR WARS DAWN O/T JEDI FORCE STORM #2$3.50DAR

PUBLISHER MARKET SHARES

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS36.21%
DC COMICS30.95%
IMAGE COMICS6.66%
IDW PUBLISHING5.74%
DARK HORSE COMICS5.24%
DYNAMITE ENTERTAINMENT2.90%
BOOM! STUDIOS1.42%
AVATAR PRESS INC1.15%
ZENESCOPE ENTERTAINMENT INC1.06%
VIZ LLC0.86%
OTHER NON-TOP 107.81%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS39.94%
DC COMICS36.09%
IMAGE COMICS5.59%
IDW PUBLISHING4.71%
DARK HORSE COMICS3.98%
DYNAMITE ENTERTAINMENT2.38%
BOOM! STUDIOS1.27%
ZENESCOPE ENTERTAINMENT INC0.98%
AVATAR PRESS INC0.93%
ARCHIE COMIC PUBLICATIONS0.72%
OTHER NON-TOP 103.41%

 

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
MARCH 2012 VS. FEBRUARY 2012
COMICS-5.32%-2.99%
GRAPHIC NOVELS-7.13%9.54%
TOTAL COMICS/GN-5.89%-2.07%
MARCH 2012 VS. MARCH 2011
COMICS-1.18%-2.45%
GRAPHIC NOVELS-5.67%2.93%
TOTAL COMICS/GN-2.61%-2.03%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
(FIRST QUARTER 2012 VS. FIRST QUARTER 2011)
COMICS15.85%14.74%
GRAPHIC NOVELS8.39%7.25%
TOTAL COMICS/GN13.42%14.13%
FIRST QUARTER 2012 VS. FOURTH QUARTER 2011
COMICS-13.48%-15.19%
GRAPHIC NOVELS-7.37%-0.80%
TOTAL COMICS/GN-11.67%-14.24%
LAST TWELVE MONTHS VERSUS PREVIOUS TWELVE MONTHS
COMICS7.59%10.46%
GRAPHIC NOVELS-1.42%-7.61%
TOTAL COMICS/GN4.59%8.86%

 

TOP 10 COMICS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1AVENGERS VS. X-MEN #1$3.99JAN120625MAR
2AVENGERS VS. X-MEN #0$3.99JAN120622MAR
3JUSTICE LEAGUE #7$3.99JAN120210DC
4BATMAN #7$2.99JAN120236DC
5AVENGERS ASSEMBLE #1$3.99JAN120638MAR
6ACTION COMICS #7$3.99JAN120228DC
7GREEN LANTERN #7$2.99JAN120253DC
8DETECTIVE COMICS #7$2.99JAN120240DC
9BATMAN: THE DARK KNIGHT #7$2.99JAN120242DC
10SUPERMAN #7$2.99JAN120232DC

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE WALKING DEAD VOL. 1: DAYS GONE BYE TP$9.99JUL068351IMA
2HELLBOY VOL. 12: THE STORM AND THE FURY TP$19.99OCT110020DAR
3THE BOYS VOLUME 10: BUTCHER, BAKER, CANDLESTICKMAKER TP$19.99JAN121022DE
4FLASHPOINT TP$14.99DEC110276DC
5X-MEN SEASON ONE PREMIERE HC$24.99JAN120729MAR
6DMZ VOLUME 11:FREE STATESRISING TP$19.99DEC110321DC
7STAR WARS: THE CLONE WARS VOLUME 7: THE ENEMY WITHIN TP$7.99NOV110031DAR
8FLASHPOINT: WORLD OF FLASHPOINT: BATMAN TP$17.99DEC110277DC
9NORTHLANDERS VOL. 6: THOR’S DAUGHTER TP$14.99DEC110323DC
10THE WALKING DEAD VOL. 2: MILES BEHINDUSTP$14.99SEP088204IMA

(Last Updated April 8, 2012 12:04 pm )

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