They’re calling this new Hunger Games TV spot “Movie Event” and I think it’s fair to say the film is just that. Advanced sales continue to build and build, anticipation amongst fans of the book is at fever pitch, and next week sees the start of a very high profile media roll out for the stars and creatives. It’s a big deal.
And I think it’s likely to be a very good film too. The book is certainly angry and exciting and sometimes really sharp, and Gary Ross is a fine filmmaker.
Epic, certainly – but still keeping back most of the surprises from the second and third acts – though I’m sure another trailer will be along before the 23rd to spoil some of that.