Sofia Coppola's New Commercial Is All Over Imogen Poots

Ms. Imogen Poots, of Fright Night, Jane Eyre and Cracks, slots into Sofia Coppola's world seamlessly in this promo for high street fashion chain H&M. Thanks to Harris Savides cinematography and the warmth of Marrakech this is the sultriest slice of style over substance you'll see before bedtime.

And now, a behind the scenes clip, by which I mean Coppola's justification for taking on such a brazenly commercial enterprise intercut with images of "actors" just overjoyed to be anywhere near these clothes.