Ms. Imogen Poots, of Fright Night, Jane Eyre and Cracks, slots into Sofia Coppola's world seamlessly in this promo for high street fashion chain H&M. Thanks to Harris Savides cinematography and the warmth of Marrakech this is the sultriest slice of style over substance you'll see before bedtime.
And now, a behind the scenes clip, by which I mean Coppola's justification for taking on such a brazenly commercial enterprise intercut with images of "actors" just overjoyed to be anywhere near these clothes.
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