As in 2010 and 2011, Diamond Comic Distributors is holding its annual Retailer Summit at the Chicago McCormick Place Convention Center in Chicago in the days before, and in the same building as, C2E2.
But rather than the one day of programming, talks and presentations on the Thursday and a retailer breakfast on the Friday, this year the Retailer Summit has expanded to three days, Wednesday 11th to Friday 13th of April. C2E2 runs from the Friday to Sunday.
In an email to publishers looking for attendance and sponsorship, passed to Bleeding Cool, Diamond cites from a survey of the 400 attendees last year as it its effectiveness.
82% of the Retailer Summit attendees viewed a publisher more positively based on their time spent in that publisher’s focus group.
74% of attendees found new products and/or services which they immediately reordered or preordered for their shop.
87% of the attendees are the main buying influence for the titles and product in their shops.
35% of attendees have annual operating expenditures of over $250K dollars.
Do let Bleeding Cool know if, as a retailer or publisher, you are attending. A view from the floor could be a fascinating one.