The Walt Disney Company and Atlanta National League Ball Club are reported to be in negotiations, trying to sort out a thorny trademark issue. They’ve reportedly been taking meetings for months, and still the dispute continues.
None of this would have happened had Pixar’s next picture not had a name change. Once it was being called The Bear and the Bow, but now it is Brave, and that’s pretty close to Braves, as in The Atlanta Braves.
StitchKingdom point out that:
Trademarks are specific to their singular and plural forms and the Braves do not possess any trademarks for the word Brave (only Braves)… [but] the organization believes that damages will occur as a result of Disney’s trademarks being approved as they have used the singular form before on merchandise and insist it is common for fans, media, et al to use the singular form when referring to a single player, whereas the pluralized form refers to the entire team.
I’m sure the baseball guys have great lawyers, but maybe not as great as Disney.
This could go either way, I guess, but I expect it will all work out one way or another that doesn’t involve a name change for Pixar’s picture.
Now please excuse me while I go start a trademark application on behalf of Bleeding Cool’s Shove Ha’penny and Aunt Sally team, The Finding Nemo 2.
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