Amazon in the UK have update their listing for Rise of the Planet of the Apes with some cover art. Of particular interest is a lower-res band across the top of the image.
There's the Blu-ray logo on the left there, and a notification that the disc "Includes Exclusive The Apocalypse".
Excuse me Apocalypse what?
There's no clues as to what this Apocalypse exclusive is, and it hasn't yet been classified by the BBFC. I'm doing some digging, though.
At the moment, my best guess is that it's some kind of side-story or epilogue, and if it is, I'd even guess that it's told in some kind of motion-comics style, or perhaps even full animation. But that's just a shot in the dark, informed only by what we've been seeing a bit of recently, on other discs.
Incidentally, the BBFC have classified some special features for the film – a commentary by director Rupert Wyatt, and another by writers Rick Jaffa and Amanda Silver. I look forward to those immensely. Wyatt proved very interesting when I spoke to him earlier in the year, and it was Jaffa and Silver who first conceived of this prequel premise, back before even the Scott Frank days.