DC Continues To Regain Marketshare From Marvel, Even As Amazing Spider-Man 666 Smashes Recent Records

DC Comics continues to regain marketshare from Marvel for another month. Last month Bleeding Cool reported how DC had narrowed the gap between the two companies from 16 points in May to 11 points in June in terms of revenue and from 18 points to 10 points difference in terms of items sold. For the month of July, Marvel had a lead of only 9 points, which bodes well for what is expected to be a DC boom month in September.

Marvel maintained their figures from June, 39.43% of dollars spent, 43.59% of units sold, with DC taking 30.55% and 34.76% respectively. DC’s gain was at the expense of the rest of the market.

And while Amazing Spider-Man #666 took well over an estimated 150,000 sales into first place, this was as a result of a retailer variant cover promotion, which saw an extra 80,000 sales added to the total. Expect more of that kind of thing to come. More surprising was Captain America #1 beating down both Fear Itself and Flashpoint into third and fourth places, respectively.

Here are the stats…

TOP COMIC BOOK PUBLISHERS

PUBLISHERDOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS39.43%43.59%
DC COMICS30.55%34.76%
IDW PUBLISHING5.32%3.76%
IMAGE COMICS4.50%4.52%
DARK HORSE COMICS3.69%2.74%
DYNAMITE ENTERTAINMENT2.83%2.58%
BOOM! STUDIOS1.57%1.36%
EAGLEMOSS PUBLICATIONS LTD1.00%0.23%
TOP SHELF PRODUCTIONS0.97%0.36%
VIZ LLC0.94%0.40%
OTHER NON-TOP 109.21%5.70%

COMPARATIVE SALES STATISTICS

DOLLARSUNITS
JULY 2011 VS. JUNE 2011
COMICS-5.26%-4.59%
GRAPHIC NOVELS-16.12%-13.27%
TOTAL COMICS/GN-8.94%-5.33%
JULY 2011 VS. JULY 2010
COMICS-4.27%-0.52%
GRAPHIC NOVELS-10.10%-13.19%
TOTAL COMICS/GN-6.17%-1.64%
YEAR-TO-DATE 2011 VS. YEAR-TO-DATE 2010
COMICS-7.26%-6.46%
GRAPHIC NOVELS-6.58%-11.01%
TOTAL COMICS/GN-7.04%-6.85%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1AMAZING SPIDER-MAN #666$3.99MAY110632MAR
2CAPTAIN AMERICA #1$3.99MAY110617MAR
3FEAR ITSELF #4$3.99MAY110572MAR
4FLASHPOINT #3$3.99MAY110162DC
5GREEN LANTERN #67$2.99APR110095DC
6DAREDEVIL #1$3.99MAY110660MAR
7BATMAN: THE DARK KNIGHT #3$2.99DEC100194DC
8AVENGERS #15$3.99MAY110584MAR
9WAR OF THE GREEN LANTERNS: AFTERMATH #1$3.99MAY110156DC
10GREEN LANTERN CORPS #61$2.99APR110097DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE LEAGUE OF EXTRAORDINARY GENTLEMEN III: CENTURY #2: 1969 (MR)$9.95MAY111195TOP
2CONAN THE BARBARIAN: MASK OF ACHERON$6.99MAY110024DAR
3KICK-ASS TP (MR)$19.99APR110670MAR
4BLACKEST NIGHT TP$19.99APR110192DC
5BLACKEST NIGHT: GREEN LANTERN TP$19.99APR110193DC
6JACK OF FABLES VOLUME 9: THE END TP (MR)$17.99APR110245DC
7STAR WARS: THE CLONE WARS VOLUME 6: THE STARCRUSHER TRAP GN$7.99MAR110017DAR
8BLACKEST NIGHT: GREEN LANTERN CORPS TP$19.99APR110194DC
9NORTHLANDERS VOLUME 5: METAL TP (MR)$17.99APR110247DC
10INCOGNITO VOLUME 2: BAD INFLUENCES TP (MR)$17.99APR110669MAR

TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1BATMAN: ARKHAM ASYLUM SERIES 2 ACTION FIGURESJUL100270DC
2BATMAN: ARKHAM ASYLUM SERIES 1 ACTION FIGURESJUN100288DC
3BRIGHTEST DAY SERIES 2 ACTION FIGURESSEP100324DC
4BATMAN: THE RETURN OF BRUCE WAYNE ACTION FIGURESNOV100289DC
5DC HEROES WAVE 17 “ANTIMONITOR SERIES” FIGURESMAR111723MAT
6GREEN LANTERN 1/4-SCALE POWER BATTERY & RING PROPOCT100343DC
7DC X BISHOUJO: SUPERGIRL STATUEFEB111684KOT
8GREEN LANTERN MOVIE: POWER BATTERY PROP REPLICAMAR110404DC
9THE PUNISHER CLASSIC STATUEDEC101524BOW
10BATMAN: BLACK & WHITE – BATMAN: ARKHAM ASYLUM STATUEAPR110280DC

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1MARVEL HEROCLIX: CAPTAIN AMERICA EXPANSIONAPR112103NEC
2MAGIC THE GATHERING TCG: 2012 CORE SET BOOSTERSMAY112065WIZ
3MARVEL HEROCLIX: THE HAMMER OF THOR FAST FORCES 6- PACKSMAY112071NEC
4MAGIC THE GATHERING TCG: 2012 CORE SET FAT PACKSMAY112067WIZ
5YU-GI-OH! TCG 5DS GOLD SERIES 4 PYRAMIDS EDITIONJUN112159KON
6MAGIC THE GATHERING TCG: 2012 CORE SET INTRO DECKSMAY112068WIZ
7MOUSE GUARD RPG HCAPR098450ARA
8ARKHAM HORROR: MISKATONIC HORROR EXPANSIONAPR112049FAN
9DOCTOR WHO FAMILY BOARD GAMEOCT101792DIA
10MAGIC THE GATHERING TCG: NEW PHYREXIA BOOSTERSMAR112030WIZ

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 comic book specialty shops located in North America and around the world. The account base includes brick-and-mortar comic book specialty shops, Internet merchants, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

***

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing more than 4,000 specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

© 2011 Diamond Comic Distributors, Inc. All rights reserved. Diamond, the Diamond logo, Diamond Books logo, and PREVIEWS are either registered trademarks or trademarks of Diamond Comic Distributors in the United States and/or other countries. All other trademarks are the property of their respective copyright owners.

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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