DC Continues To Regain Marketshare From Marvel, Even As Amazing Spider-Man 666 Smashes Recent Records

DC Continues To Regain Marketshare From Marvel, Even As Amazing Spider-Man 666 Smashes Recent Records

Posted by August 5, 2011 Comment

DC Comics continues to regain marketshare from Marvel for another month. Last month Bleeding Cool reported how DC had narrowed the gap between the two companies from 16 points in May to 11 points in June in terms of revenue and from 18 points to 10 points difference in terms of items sold. For the month of July, Marvel had a lead of only 9 points, which bodes well for what is expected to be a DC boom month in September.

Marvel maintained their figures from June, 39.43% of dollars spent, 43.59% of units sold, with DC taking 30.55% and 34.76% respectively. DC’s gain was at the expense of the rest of the market.

And while Amazing Spider-Man #666 took well over an estimated 150,000 sales into first place, this was as a result of a retailer variant cover promotion, which saw an extra 80,000 sales added to the total. Expect more of that kind of thing to come. More surprising was Captain America #1 beating down both Fear Itself and Flashpoint into third and fourth places, respectively.

Here are the stats…

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 39.43% 43.59%
DC COMICS 30.55% 34.76%
IDW PUBLISHING 5.32% 3.76%
IMAGE COMICS 4.50% 4.52%
DARK HORSE COMICS 3.69% 2.74%
DYNAMITE ENTERTAINMENT 2.83% 2.58%
BOOM! STUDIOS 1.57% 1.36%
EAGLEMOSS PUBLICATIONS LTD 1.00% 0.23%
TOP SHELF PRODUCTIONS 0.97% 0.36%
VIZ LLC 0.94% 0.40%
OTHER NON-TOP 10 9.21% 5.70%

COMPARATIVE SALES STATISTICS

DOLLARS UNITS
JULY 2011 VS. JUNE 2011
COMICS -5.26% -4.59%
GRAPHIC NOVELS -16.12% -13.27%
TOTAL COMICS/GN -8.94% -5.33%
JULY 2011 VS. JULY 2010
COMICS -4.27% -0.52%
GRAPHIC NOVELS -10.10% -13.19%
TOTAL COMICS/GN -6.17% -1.64%
YEAR-TO-DATE 2011 VS. YEAR-TO-DATE 2010
COMICS -7.26% -6.46%
GRAPHIC NOVELS -6.58% -11.01%
TOTAL COMICS/GN -7.04% -6.85%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 AMAZING SPIDER-MAN #666 $3.99 MAY110632 MAR
2 CAPTAIN AMERICA #1 $3.99 MAY110617 MAR
3 FEAR ITSELF #4 $3.99 MAY110572 MAR
4 FLASHPOINT #3 $3.99 MAY110162 DC
5 GREEN LANTERN #67 $2.99 APR110095 DC
6 DAREDEVIL #1 $3.99 MAY110660 MAR
7 BATMAN: THE DARK KNIGHT #3 $2.99 DEC100194 DC
8 AVENGERS #15 $3.99 MAY110584 MAR
9 WAR OF THE GREEN LANTERNS: AFTERMATH #1 $3.99 MAY110156 DC
10 GREEN LANTERN CORPS #61 $2.99 APR110097 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE LEAGUE OF EXTRAORDINARY GENTLEMEN III: CENTURY #2: 1969 (MR) $9.95 MAY111195 TOP
2 CONAN THE BARBARIAN: MASK OF ACHERON $6.99 MAY110024 DAR
3 KICK-ASS TP (MR) $19.99 APR110670 MAR
4 BLACKEST NIGHT TP $19.99 APR110192 DC
5 BLACKEST NIGHT: GREEN LANTERN TP $19.99 APR110193 DC
6 JACK OF FABLES VOLUME 9: THE END TP (MR) $17.99 APR110245 DC
7 STAR WARS: THE CLONE WARS VOLUME 6: THE STARCRUSHER TRAP GN $7.99 MAR110017 DAR
8 BLACKEST NIGHT: GREEN LANTERN CORPS TP $19.99 APR110194 DC
9 NORTHLANDERS VOLUME 5: METAL TP (MR) $17.99 APR110247 DC
10 INCOGNITO VOLUME 2: BAD INFLUENCES TP (MR) $17.99 APR110669 MAR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN: ARKHAM ASYLUM SERIES 2 ACTION FIGURES JUL100270 DC
2 BATMAN: ARKHAM ASYLUM SERIES 1 ACTION FIGURES JUN100288 DC
3 BRIGHTEST DAY SERIES 2 ACTION FIGURES SEP100324 DC
4 BATMAN: THE RETURN OF BRUCE WAYNE ACTION FIGURES NOV100289 DC
5 DC HEROES WAVE 17 “ANTIMONITOR SERIES” FIGURES MAR111723 MAT
6 GREEN LANTERN 1/4-SCALE POWER BATTERY & RING PROP OCT100343 DC
7 DC X BISHOUJO: SUPERGIRL STATUE FEB111684 KOT
8 GREEN LANTERN MOVIE: POWER BATTERY PROP REPLICA MAR110404 DC
9 THE PUNISHER CLASSIC STATUE DEC101524 BOW
10 BATMAN: BLACK & WHITE – BATMAN: ARKHAM ASYLUM STATUE APR110280 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL HEROCLIX: CAPTAIN AMERICA EXPANSION APR112103 NEC
2 MAGIC THE GATHERING TCG: 2012 CORE SET BOOSTERS MAY112065 WIZ
3 MARVEL HEROCLIX: THE HAMMER OF THOR FAST FORCES 6- PACKS MAY112071 NEC
4 MAGIC THE GATHERING TCG: 2012 CORE SET FAT PACKS MAY112067 WIZ
5 YU-GI-OH! TCG 5DS GOLD SERIES 4 PYRAMIDS EDITION JUN112159 KON
6 MAGIC THE GATHERING TCG: 2012 CORE SET INTRO DECKS MAY112068 WIZ
7 MOUSE GUARD RPG HC APR098450 ARA
8 ARKHAM HORROR: MISKATONIC HORROR EXPANSION APR112049 FAN
9 DOCTOR WHO FAMILY BOARD GAME OCT101792 DIA
10 MAGIC THE GATHERING TCG: NEW PHYREXIA BOOSTERS MAR112030 WIZ

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 comic book specialty shops located in North America and around the world. The account base includes brick-and-mortar comic book specialty shops, Internet merchants, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

***

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD)—Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world’s largest distributor of English-language comic books and pop-culture related merchandise, servicing more than 4,000 specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

© 2011 Diamond Comic Distributors, Inc. All rights reserved. Diamond, the Diamond logo, Diamond Books logo, and PREVIEWS are either registered trademarks or trademarks of Diamond Comic Distributors in the United States and/or other countries. All other trademarks are the property of their respective copyright owners.

(Last Updated August 5, 2011 8:30 pm )

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About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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