DC Retail Roadshow To Visit San Diego Comic Con… And Then The UK

The DC Retailer Roadshow that Bleeding Cool has diligently reported on, from LA, Dallas, Baltimore, New York and Chicago has two new spots on its schedule.

First, the San Diego Comic Con, part of the retailer programming on Friday July 22nd 11.30am in Room 18 – and why not stay for the Diamond retailer’s lunch afterwards?

But then on Monday, August the 8th, the DC team fly out to London, UK for a British-centric retailer meeting.

So while I know there have been vocal complaints from New England retailers that they didn’t get a local meeting – at least Old England is.

One question that will be put to DC will be the digital exchange rate. Currently, Apple iTunes converts a $2.99 comic to  £1.79 and a $1.99 comic to £1.19, which would seriously undercut UK retailers, who have to pay shipping costs for the comics they receive.

As a result, they charge around £2.10 to £2.45 for a $2.99 comic. There’s no way they will be able to match the digital price. And since DC intend digital comics to match the store price, at least for the first month… what’s to be done?

Maybe we’ll find out on August the 8th.

About Rich Johnston

Chief writer and founder of Bleeding Cool. Father of two. Comic book clairvoyant. Political cartoonist.

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