Swipe File Is Going The Distance, But Hates "Luv Storys"

Swipe File Is Going The Distance, But Hates “Luv Storys”

Posted by June 28, 2011 Comment

Vanthan Vendraan is a romantic comedy action film from Kollywood that seems happy to wear its influences on its sleeve.

One of its first advertising campaigns saw it adopt the posters of I Hate Luv Storys, a big hit from the competing Bollywood film factory.


Later inspiration was drawn from Hollywood, and Nanette Burstein’s Going the Distance. Apparently there’s been some buzz in India that these posters reflect how the Vanthan Vendraan actually borrows plot elements from the other two films, though this was formally denied.


Really, I can’t see a single drop of Going the Distance in this trailer for the film. For one thing, Justin Long never choked Drew Barrymore in the name of fun. At least, not while cameras were rolling on set.


In Swipe File we present two or more images that resemble each other to some degree. They may be homages, parodies, ironic appropriations, coincidences or works of the lightbox. We trust you, the reader, to make that judgment yourself.  If you are unable to do so, please return your eyes to their maker before any further damage is done. The Swipe File doesn’t judge, it’s interested more in the process of creation, how work influences other work, how new work comes from old, and sometimes how the same ideas emerge simultaneously, as if their time has just come. The Swipe File was named after the advertising industry habit where writers and artist collect images and lines they admire to inspire them in their work. It was swiped from the Comic Journal who originally ran this column, as well as the now defunct Swipe Of The Week website.

(Last Updated June 28, 2011 5:12 am )

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