Keen to secure the partnership of Macy’s, the iconic New York store that hosts the annually televised Thanksgiving Day Parade, film producers Scott Glassgold and Raymond Brothers of IAM Entertainment decided to develop a series of pitches showing what a Parade-based movie could be like. One such pitch, perhaps unsurprisingly, was about the various floats coming to life. Not so much Night at the Museum as Thanksgiving Day at the Macy’s Parade.
What the other pitches were, we don’t yet know – though The Hollywood Reporter do have one teensy-weeny storyboard image from the presentation that, rather unfortunately, puts me in mind of Roger Michel’s Enduring Love (absolutely not what they are going for). Here’s a bigger version, as if by magic:
The storyboard presentations were created by Joel Venti. I’ve already expressed my admiration for his work, but the short version is this: I think I’d have gone to him with this job too.
Macy’s have agreed to the project and say “We are always searching for the next Miracle on 34th Street.” I’d never thought of it this way before, but I wonder if Macy’s are jealous of the brilliant scene in FAO Schwarz from Big?
I’ll tell you now which director IAM want to approach for this project, and it’s Michel Gondry. Here’s your evidence: