On Friday 26th November, the next series of Mitchell, Webb, Armstrong and Bain’s Peep Show begins on Channel 4. If you want to see the first episode now, however, you can, courtesy of the internet. This isn’t a bootleg, it’s just Channel 4’s marketing plan, releasing the show to their 4OD video on demand service ahead of the old fashioned telly-box.
One of the show’s stars, David Mitchell, doesn’t seem too impressed by this promotion. Here’s a series of his tweets on the matter:
Apparently the 1st episode of Peep Show series 7 is already available on 4OD… I don’t like that very much.
I’m tweeting about it so you know but it makes me sad for TV as a medium and so I advocate watching it next Friday on Channel 4 at 10pm.
Either way, I hope you enjoy it.
To clarify, I don’t mind it subsequently being available on 4OD – that’s all good – but think that, as a TV show, it should premiere on TV.
No, I’m not angry about it. It’s just not how things would be organised if it were up to me.
I suppose I’m just old-fashioned.
I just worry that, if TV dies, internet revenues will not sustain proper programme-making. It’ll all be skateboarding kittens.
I don’t want to go forward. I want to stay still.
So it happened last series as well? I didn’t realise that. Still not keen.
I think his key point is the one about the kittens. But couldn’t there be, possibly, a brave new world of web telly where fair-sized budgets will be made available for online programming? That the huge Wossy-style paydays will go away, but decent wages will be paid and good work will be done? Okay, maybe I’m being naive. Perhaps we’re on the cusp of total media collapse.
Myself, I haven’t watched the new Peep Show online because I actually prefer, wherever possible, to see things on my TV set. I didn’t spend all of that time, money and effort getting the exact big screen I want because I’m happy to see TV pushed at me down the web, with all of the wobbliness that entails.
What isn’t clear is if the rest of the series will be premiered this way or if it applies just for the first episode.