Give Your SatNav System A Looney Tune-Up

Posted by September 24, 2010 Comment

TomTom are selling the first two of their Looney Tunes voice packs, giving you the option of having either Bugs Bunny or Yosemite Sam give you directions. I’m not sure I’d trust the rabbit after his infamous wrong turns in Albuquerque.

Coming up in October are Daffy Duck and Sylvester, then in November, two variants on Pepe Le Pew. Brilliantly, there’s two different Pepe packs that will address you differently – one aimed at males, one aimed at females. The ol’ dog. Skunk. Whatever.

Here’s a full press release, then a video of the Bugs option in action.

CONCORD, Mass.–(BUSINESS WIRE)–TomTom draws on the rich heritage of Looney Tunes’ animated superstars! In association with Warner Bros. Consumer Products and, TomTom brings the classic Looney Tunes voices to TomTom navigation devices for the very first time.

Beginning today with Bugs Bunny and Yosemite Sam, the launch of Warner Bros.’ dazzling galaxy of classic cartoon greats will continue throughout the Autumn of 2010 – with Daffy Duck and Sylvester launching in October, and Pepé Le Pew coming to TomTom device screens in November.

Bugs Bunny, the most popular cartoon character ever, guides you in his trademark laconic way with wise-cracks aplenty. Just make sure you’ve got enough carrots to keep your hungry co-pilot focused on the navigation! As well as the sounds of much carrot munching, the Bugs Bunny voice also features the iconic Looney Tunes theme, entertaining sound effects and original incidental music overlaid on the navigation commands to provide that iconic Looney Tunes shorts feel. Bugs makes driving more fun with lines such as, “Say doc, after 600 yards stay in the right lane. What’s this rabbit’s foot doin’ in the glove box?”

Yosemite Sam, the greatest, the toughest, rip-roarin’-est, hombre that ever packed a six-shooter and a map navigates with characteristic growls and threats like: “Sharp left, ya humpbacked muley. Then go straight on. This ve-hicle ain’t big enough for the two of us!”

“We are excited to launch these Looney Tunes voices exclusively for TomTom devices. By offering these fun personalities, our drivers will not only enjoy the best directions, but they will also have fun along the way,” said Tom Murray, senior vice president market development at TomTom, Inc. “We hope that drivers and passengers of all ages can enjoy the rich heritage of these classic voices during their everyday journeys.”

“TomTom is a global leader in personal navigation and what better way to travel than with a little help from some of the world’s most beloved characters,” said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “The Looney Tunes will make any journey more entertaining with their irreverence and fun-loving nature.”

TomTom customers will also be able to download free of charge various official warning alert sounds voiced by Bugs Bunny and Yosemite Sam, along with free start up screen wallpapers.

To celebrate the release of the voices, TomTom is launching a hilarious viral video treat featuring the Looney Tunes classic characters, and their agent, “negotiating” a deal to bring their voices to TomTom.

All Looney Tunes voices will be available in English.

(Last Updated September 24, 2010 2:59 pm )

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