Earlier this week, Bleeding Cool reported that the three main cinema chains in the UK were boycotting the release of Tim Burton’s Alice In Wonderland in proteest at Disney’s decision to shorten the cinema-exclusive window from 17 weeks, to 12 weeks when the DVD will be released.
This happened last year with Pixar’s Up, and Disney backed down, delaying the DVD release.
This time Disney aren’t backing down so easily. And Cineworld have crumbled, scheduling dates and performances across their network of cinemas. Odeon and Vue are still holding strong – if this goes to the wire for all parties, it could see Cineworld, the smaller of the three chains, getting a massive Alice-sized boost in terms of audiences.
Glugging down the “Drink Me” bottle, as it were.
Something Vue and Odeon would be very reluctant to allow happen…
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