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Did Dark Horse Spoil Buffy's Big Bad To Boost Slipping Sales?

Published Fri, 08 Jan 2010 19:36:45 -0600

If it's a wag posting the last page of Blackest Night #6 on a message board that's one thing. If it's a toy company posting a new design ahead of its appearance in a comic book that happens. But these days Nekron appears on spoiler covers of Previews, Captain America is reborn before the end of Captain America Reborn and now Angel is tagged as the Big Bad from Buffy Season Eight, hilariously nicknamed "Twilight". Officially. On the released cover to issue 34 and in the CBR interview.

"We knew from the get go. It was back in January of four years ago when I found out that Angel was Twilight," "Buffy" editor Scott Allie explained to CBR in an exclusive first interview. "It sounds funny saying that. I've kept that secret for four years, so it feels funny saying out loud to a reporter from CBR that Angel is Twilight. I've tried so hard not to let those words slip!"

What the dickens?

Especially since the next couple of issues will be full of more "who is Twilight" nonsense with the readers screaming "we know, we read the interview, get on with it."

Could it have anything to do with these figures, hastily swiped from The Beat?

11/2007: Buffy the Vampire Slayer #8 - 91,595
11/2008: Buffy the Vampire Slayer #19 - 74,202
=====
01/2009: Buffy the Vampire Slayer #21 - 69,980
02/2009: Buffy the Vampire Slayer #22 - 67,575 (-3.4%)
03/2009: Buffy the Vampire Slayer #23 - 64,108 (-5.1%)
04/2009: Buffy the Vampire Slayer #24 - 60,916 (-5.0%)
05/2009: Buffy the Vampire Slayer #25 - 58,740 (-3.6%)
06/2009: BTVS Tales of the Vampires one shot- 45,568 (-22.4)
07/2009: Buffy the Vampire Slayer #26 - 55,393 (+21.6%)
08/2009: Buffy the Vampire Slayer #27 - 53,403 (-3.6%)
09/2009: Buffy the Vampire Slayer #28 - 52,303 (-2.1%)
10/2009: Buffy the Vampire Slayer #29 - 50,236 (-4.0%)
11/2009: Buffy the Vampire Slayer #30 - 49,155 (-2.2%)
				6 month (-16.3%)
				1 year (-33.8%)
				2 year (-46.3%)

Might a little bit of Twilight Reveal action get a bit more intrigue and interest, pushing it back over the psychologically important 50K mark?

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