According to a survey by Simba Information, One in 10 adult American book buyers also read comic books.
And 70% of those American adults who have read comics in the previous 12 months also bought at least one prose book, ahead of the national average of 56%.
Analyst Warren Pawlowski is quoted as saying “Graphic novels are unlike any other segment of publishing, but are often mislabeled as just another category within children’s book, so they miss the chance to really shine”.
This increase may be down to the Watchmen factor, one comic that stretched across mainstream culture, but next year with the Michael Jackson graphic novella Fated and the Twilight manga may increase this even further.
Graphic novel and trade paperback sales have been growing through the recession while other markets have shrunk. And it’s creating a new audience for the medium who’ve never stepped into a comics-dedicated store.
Hey, that means there are about as many comic book readers among American book readers as left handed people. Or as many Americans are on food stamps. Or who thought Obama was a Muslim last year. Or
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